| Title | DBPV - Cut It Out (in portuguese "Corta Essa") |
| Agency | DBPV |
| Campaign | Cut It Out (in portuguese "Corta Essa") |
| Advertiser | DBPV |
| Brand | DBPV |
| Date of First Broadcast/Publication | 2020 / 6 |
| Business Sector | Racial/Ethnic/Minority/Disability Awareness |
| Story | A media pack was sent to all the agency's female associates, and also digital influencers and social communication professionals of Cascavel. In the first picture, there was a closed box, and above it, is the same box from an internal perspective of it with the sentence "In case of sexism, wage inequality and prejudice, use these scissors". In the center of the picture, the box was open with its contents visible, which was a T-shirt with the word "sexism" that should be cut before worn; a brochure with information from research done by Bain & Company named "No shortcuts turning the speech into effective actions to promote female leadership" and a tag with the sentence: "in case of sexism, prejudice, intolerance, inequality #CutItOut", surrounded by tags filled with words, such as inequality, sexism, prejudice that should be cut to access the content inside the box. To the right, some details related to the materials.The third picture shows details from the main advertising piece of the campaign: the T-shirt. The word "sexism" has a lot of emphasis. The text "#CutItOut" reminds women to symbolically "cut the sexism" not only from the T-shirt, but from all the areas of their lives. |
| Media Type | Digital |
| Length | |
| Chief Creative Director | Bruno Vieira |
| Creative Director | Bruna Molena |
| Copywriter | Bruna Molena |
| Copywriter | Eduarda Wielewski |
| Art Director | Giovanna Arsego |
| Media Planner | Cindy Ketlen Juraszck |
| Illustrator | Muto |
| Photographer | Bruno Mafra |
| Photographer | Jony Faller |
| Video | Fineart |
| Audio | Baruh |