Account Director at Barnyard

Ghent University - "Dare to Think"

mortierbrigade

mortierbrigade Brussels, Belgium

5261

Title	Dare to Think
Agency	mortierbrigade
Campaign	Dare to Think
Advertiser	Ghent University
Brand	Ghent University
Date of First Broadcast/Publication	2018 / 3
Business Sector	Institutional/Public Interest/Non-Profit Org.
Tagline	Dare to Think
Story	A number of professors of Ghent University presented lectures based on dubious – and often false – statements. Why? To test the critical mindset of the students. mortierbrigade wanted to find out how long it would take for the students to react and oppose the statements made by their professors. This experiment, intended to encourage students to respond and have a critical mindset, aims to reinforce the philosophy of UGent. DARE TO THINK means daring to think ‘critically’, something that adds great value in a society that thrives on fake news.
Media Type	Research & Others
Length	121 seconds
Advertising Manager	Isabel Paeme
Advertising Manager	Laurens Beke
Creative Director	Jens Mortier
Creative Director	Joost Berends
Creative Director	Philippe de Ceuster
Art Director	Laurie Lacourt
Copywriter	Catherine Hermans
Head of Production	Charlotte Coddens
Strategist	Vincent D'Halluin
Production Company Producer	Olivia Naudts
Production Company	Caviar
Director	Tom Willems
Production Company Producer	Shana Duprez