| Title | Who's Your Daddy |
| Agency | FCB |
| Campaign | Who's Your Daddy |
| Advertiser | Marca |
| Brand | Marca |
| Date of First Broadcast/Publication | 2016 |
| Business Sector | Culture, Leisure & Sport |
| Tagline | Who's Your Daddy |
| Story | When you’re rushing to buy that ugly tie, electric drill or generic BBQ set for your father’s day gift make sure to pick up a second one for your “soccer father.” Just in time for Father’s Day, Marca, the most read sports newspaper in Spain, and FCB Spain launched the “Who’s Your Daddy” Website, providing soccer fans with the knowledge, once and for all, of who their football father is. According to the British Medical Journal, after a team’s successful sporting event, the birthrate for their fandom increases up to 16 percent, a mini baby boom. Marca and FCB Spain analyzed more than 22,500 soccer matches over the past 60 years to let European soccer fans know just who scored the goal that could have led to their conception. Simply enter your date of birth and your family’s favorite team and the website will give you a birth certificate that proves which player is your father and why. |
| Media Type | Web Film |
| Length | |
| More Information | http://quienestupadre.marca.com/ |
| Creative Agency | FCB |
| Executive Creative Director | Pedro Soler |
| Executive Creative Director | Antonio Pacheco |
| Art Director | Manfred Gonzalez |
| Art Director | Beto Perez |
| Copywriter | Anna Amador |
| Copywriter | Olga Viejo |
| Digital Development Director | Carlos Lainez |
| Analyst Digital Programmer | Miguel Iglesias |
| Digital Strategist | Pepe Garcia |
| Digital Account | Angela Gonzalez |
| Documentation | Manolo Leal |
| Documentation | Ignacio de Castro |
| Documentation | Pablo Soler del Pozo |
| Head of Strategic Planning | Manuel Lopez |
| Account Director | Antonio Otero |
| Production Company | Bosalay |
| Producer | Pablo Zorrilla |
| Post Production | Rodrigo Carrasco |