| Title | Born For Now |
| Agency | B-Reel |
| Campaign | Born For Now |
| Advertiser | Emulait |
| Brand | Emulait |
| Posted | November 2023 |
| Business Sector | Medical Equipment |
| Story | Parent-first baby brand startup Emulait is introducing its flagship product to the European market, the world’s first biomimetic baby bottle, with a global social media campaign called “Born for now”. The creative campaign was devised by creative agency B-Reel with the aim of giving parents a sense of freedom and confidence when it comes to the experience of feeding their babies, and to encourage everyone to get involved, including mums, dads, partners, grandparents, co-parents, aunts, uncles and siblings. At its heart are two films shot in cinematic style, highlighting the ways that Emulait’s innovative design replicates a mother’s breast. It’s a bottle designed by nature and backed by science. From shape, colour, elasticity and texture, every single detail has been carefully researched, engineered and crafted to make feeding feel as natural as possible. |
| Media Type | Social Media |
| Length | |
| Chief Creative Officer | Zack McDonald |
| Design Director | Gustav Stockman |
| Designer | Sofi Faxling |
| Client Director | Oscar Erlandsson |
| Client Director | David Newsome |
| Strategist | Line Jess |
| Production Company | Wei Wei |
| Executive Creative Director | Petra Seiler Albrektson |
| MOTION DESIGN | Andreas Godwin |
| Creative Team | Anna Zetterlund |
| Creative Team | Sofie Edman |
| Director of Production Operations | Rebekah Cabré |
| Strategist | Andrea Dahlbäck |
| Strategist | Juviann Cuevas |
| Photographer | Jessica Sidenros |