| Title | School Night |
| Agency | Partners Andrews Aldridge |
| Campaign | TGI Friday’s Fridarian Launch |
| Advertiser | TGI Friday's |
| Brand | TGI Friday's |
| Date of First Broadcast/Publication | 2018 / 9 |
| Business Sector | Retail, Distribution & Restaurants |
| Philosophy | In three short films we meet Fridarians who have waved goodbye to conformity, and said a big ‘hello’ to being themselves. We see Laura getting saucy when out with her parents, Jay staying out late on a school night, and the Jones’ finding whatever reason they can to celebrate with the family. Created by customer-centric agency Partners, who have been tasked to help reignite guest love for the brand. A first for the original rule breakers to launch a brand campaign, shot by BAFTA award winning Pretzel Films. The campaign will feature on VOD, radio and will be rolled out across social channels. |
| Media Type | Television & Cinema |
| Length | |
| Production Company | Pretzel Films |
| Agency Contact | Matt Lee |
| Agency Contact | Sarah Taraq |
| Agency Contact | Chris Morrogh |
| Client Name | Steve Flanagan |
| Copywriter | Nick Coates |
| Executive Creative Director | Aaron Goldring |
| Art Director | Gabriella Kohli |
| Planner/CSU Director | Craig Lawrie |
| Media Agency | Reprise Media UK |
| Media Planner | Phil Clark |
| Director | Jamie Maule-ffinch |
| Audio Post Production | Unit |
| Post Production | Unit |
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- AGENCY:
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Haircut
- BRAND:
- TGI Friday's
- AGENCY:
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Date
- BRAND:
- TGI Friday's
- AGENCY:
- Partners Andrews Aldridge