Association of Fruit and Vegetable Producers of Val Venosta (Vip) - "The Exchange"

HoC Madrid

HoC Madrid Madrid, Spain

2926

Advertiser: Association of Fruit and Vegetable Producers of Val Venosta (Vip)

Title	The Exchange
Agency	HoC Madrid
Campaign	The Exchange
Advertiser	Association of Fruit and Vegetable Producers of Val Venosta (Vip)
Brand	Association of Fruit and Vegetable Producers of Val Venosta (Vip)
Date of First Broadcast/Publication	2022 / 3
Business Sector	Institutional/Public Interest/Non-Profit Org.
Problem	The main objective of the campaign, in addition to thanking all Spanish greengrocers for their work, has been to bring this profession closer to young people through the digital tools provided by social networks. To do this, the singer and influencer Natalia, characterized by her healthy and sporty lifestyle, has provided tips to boost the fruit sales sector, promoting the sale of fruit and vegetables that represents 33.3% of the volume of food in Spain. Natalia’s involvement in the campaign promotes the greengrocers trend of eating more healthily. In return, greengrocer Felix Vázquez taught Natalia how to do his job for a day, in one of the most exotic greengrocers in Madrid.
Media Type	Case Study
Length	117 seconds
Managing Director	Ainhoa de la Pozas
Creative Director	Emilio Valverde
Account Manager	Benjamin Laimer
Art Director	Carlos Alcácer
Strategy Director	Rossella Fasoli
Strategy Director	Ainhoa de las Pozas
Digital Director	Javier Ruíz Caldera
Digital Director	Pedro Nolasco
Copywriter	Pablo Tesio
Account Director	Rossella Fasoli
Production Company Producer	Carlos Avellana