Generalitat Valenciana - "Whoever has lived it knows well"

Serviceplan Valencia

Serviceplan Valencia Valencia, Spain

12928

Title	Whoever has lived it knows well
Agency	Serviceplan Valencia
Campaign	Whoever has lived it knows well
Advertiser	Generalitat Valenciana
Brand	Generalitat Valenciana
Date of First Broadcast/Publication	2021 / 9
Business Sector	Destinations (Countries & Places)
Story	The beautiful shot film is designed to entice national and international travellers to holiday in Valencia by showcasing the beauty of the region with direction and cinematography by Cayetano González. The appeal of the campaign is in capturing the aesthetic beauty of Comunitat Valenciana, paired with the universal appeal of poetry. The campaign has been presented by the Regional Secretary for Tourism, Francesc Colomer.
Media Type	Television
Length	60 seconds
Market	Gambia, France, United Kingdom
Advertising Manager	Francesc Colomer
Advertising Manager	Carmen Sahuquillo
Advertising Manager	Ma José Lacomba
Advertising Manager	Luis Tormo
Advertising Manager	Miguel Blasco
Advertising Manager	Encarna Fernández
Account Manager	Account Managers
Account Manager	Carmen Sahuquillo
Account Manager	Luis Tormo
Account Manager	Miguel Blasco
Executive Creative Director	Emilio Valverde
Art Director	Carlos Alcácer
Digital Director	Javier Ruíz Caldera
Copywriter	Lope de Vega
Copywriter	Pablo Tesio
Account Director	Victoria Mirasol
Client Services Director	Rafa Serra
Production Company Producer	Carlos Avellana
Production Company Producer	Cayetano González
Production Company Producer	Gonzalo Boronat