| Title | #LetWhatsInsideOut |
| Agency | Havas London |
| Campaign | Care Sewn In |
| Advertiser | Campaign Against Living Miserably (CALM) |
| Brand | CALM |
| Date of First Broadcast/Publication | 2019 / 10 |
| Business Sector | Charities, Foundations, Volunteers |
| Philosophy | Havas London has partnered with The Campaign Against Living Miserably and Topshop/Topman to launch the Care Sewn In collection – a new clothing range designed to promote mental wellbeing and self-care in young people. The collection, which comprises 13 garments and is available in 15 Topshop/Topman flagship stores and online from today, plays on the idea that all clothing has a care label inside with instructions on how to look after it – and instead features an oversized care label stitched to the outside of clothing, encouraging young people to look after themselves. It features self-care messaging and information about CALM’s lifesaving helpline and webchat, toward which £5 from every garment sold will be donated. The care label and collection is part of the wider #LetWhatsInsideOut philosophy devised by Havas for CALM, which encourages young people to talk about, rather than bottle up, their feelings and focuses on self-care and change behaviours to improve mental wellbeing. |
| Media Type | Television |
| Length | |
| Post Production | Big Buoy |
| Advertising Manager | Ben Hawley |
| Advertising Manager | Andrew Brown |
| Group Chief Creative Officer | Mark Whelan |
| Creative Team | Aaron Howard |
| Creative Team | Matt Swinburne |
| Creative Team | Owen Hunter Jenkins |
| Creative Team | Brodie King |
| Creative Team | John Ogunmuyiwa |
| Designer | Lorenzo Fruzza |
| Designer | Ciaron Fitzpatrick |
| Account Director | Alex Lindblom-Smith |
| Account Director | Sophie Fletcher |
| Account Executive | Hannah Thomas |
| Strategist | Ned Hodge |
| Strategist | Kerrie Boyes |
| Agency Producer | Dominique Strouthos |
| Production Company | UNIT9 |
| Executive Producer | Jenna le Noury |
| Production Company Producer | Andrew Davies |
| Production Manager | Lana Salfiti |
| Director | John Ogunmuyiwa |
| Director of Photography (DOP) | Adam Barnett |
| Editing Company | Big Chop |
| Editor | Marika Shatova |
| Colorist | Jonny Tully |
| VFX Artist | Eileen Chan |
| Sound | Tadeu Jungle |
| Audio Engineer | Alex Wilson-Thame |