| Title | It's A Wonderful Time For A Beer |
| Agency | Special Group |
| Campaign | It's A Wonderful Time For A Beer |
| Advertiser | Carlton dry |
| Brand | Carlton dry |
| Posted | November 2019 |
| Business Sector | Beers, Ciders, Lagers |
| Story | Christmas promises to be a time for sharing and giving, a time for lavish brunches, thoughtful presents and quality family time. But we all know the reality can be quite different ! That’s why Carlton Dry, the beer that prides itself on being uncomplicated, with agency Special Group Australia, have delivered the hard and cringe-worthy truths about silly season, in the true medium of Christmas : a celebratory season song. Adapting the iconic Andy Williams song “It’s The Most Wonderful Time Of The Year” to be more fitting for the times, the song is titled “It’s The Most Wonderful Time For A Beer”. The revised lyrics list off all the complicated things that come with Christmas time - the shopping traffic jams, the office hook-ups, even having your racist auntie over for lunch. Supporting the song is this festive karaoke-style video produced by Photoplay and directed by Scott Otto Anderson. Mariah and Bublé, watch the throne. |
| Media Type | Web Film |
| Length | |
| Production Company | Photoplay Films |
| Chief Executive Officer (CEO) | Lindsey Evans |
| Managing Director | Cade Heyde |
| Executive Creative Director | Tom Martin |
| Executive Creative Director | Julian Schreiber |
| Creative Director | Jade Manning |
| Creative Director | Vincent Osmond |
| Senior Creative | Alastair Flack |
| Senior Creative | Mark Starmach |
| Team Leader | Tori Lopez |
| Business Manager | Laura Little |
| Executive Producer | Paul Johnston |
| Producer | Emily Willis |
| Director | Scott Otto Anderson |
| Executive Producer | Oliver Lawrance |
| Director of Photography (DOP) | Simon Ozolins |
| Editor | Mark Bennett |
| Post Production | White Chocolate |
| Sound & Music | Rumble Studios |
| Executive Producer, Sound Design | Michael Gie |
| Lead Music Supervisor | Sharika Toth |
| Music Composer | Johnny Green |
| Sound Engineer | Liam Annert |
| Photographer | Milos Mlynarik |
| Media Agency | PHD Sydney |
| PR Agency | Deathproof |
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