| Title | The Friendship |
| Agency | The Unicorn |
| Campaign | The Friendship |
| Advertiser | The Consumer Council & TrygFonden |
| Brand | The Consumer Council & TrygFonden |
| Posted | February 2019 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | Stress, depression and sleepless nights.Too many young Danes experience this every day, because they don't discuss how their personal finances affect their lives. But rather than making an ad about it, we made a short-film about it."The Friendship" is the story about 4 friends living their regular lives with school, parties, girls and everything in between. But when one friend stops showing up, won't answer his door or answer his friends' phone-calls, trouble starts. |
| Media Type | Web Film |
| Creative Director | Thomas Pries |
| Creative Director | Peter Metcalfe |
| Copywriter | Peter Metcalfe |
| Art Director | Thomas Pries |
| Production Company | New Land Copenhagen |
| Director | Daniel Kragh-Jacobsen |
| Production Company Producer | Benjamin Muasya |
| Agency Producer | Mette Hørdum |