| Title | Thinking in Color |
| Agency | Wunderman |
| Campaign | Thinking in Color |
| Advertiser | Sherwin-Williams Coil Coatings |
| Brand | Sherwin-Williams Coil Coatings |
| Date of First Broadcast/Publication | 2019 / 4 |
| Business Sector | Others |
| Philosophy | A new campaign by Wunderman Minneapolis for Sherwin-Williams Coil Coatings called ‘Thinking in Color’ allows aspiring telekinetic interior designers to change the hue of their environment with a mere thought. ‘Thinking in Color’ is the first user generated content colour spectrum ever created as an immersive experience to inspire creativity by actually visualising the colours your mind creates. Sherwin-Williams, the paint and coatings manufacturer that owns brands like Valspar and Ronseal among other, is obsessed with colour and innovation. They don’t just see colour, they see colour as an immersive experience. ‘Thinking in Color’ is the first ever opportunity to actually experience colours created by the mind. Collaborating with Wunderman Minneapolis, the team created from scratch brain-wave monitoring technology to generate hues based on brain activity. In real-time, the brain-wave monitoring headset translates brainwave activity and then visualises the data into unique colours experiences. Since its debut, ’Thinking in Color’ has been creating unique colours from 16 million possibilities, for over 2,000 participants. These unique experiences helped create the first ever Architect Series from Sherwin-Williams, a twelve-colour chip set inspired by the minds of architects. |
| Media Type | Digital |
| Length | |
| Managing Director | Patrick Petschel |
| Executive Creative Director | EJ McNulty |
| Creative Director | Kristine Baumgardner |
| Associate Creative Director | Chad Nauta |
| Art Director | Chris Kurtz |
| Copywriter | Darren Tibbits |
| Production Designer | Ann Losinski |
| Account Director | Lauren Reinhardt |
| Project Manager | Erin Hoople |
| Project Manager | Simon Goettl |
| Producer | Kel Nelson |
| Producer | Danielle Mallaro |
| Design and Technology Studio | Incite |