Creative Director, Content Writer, Copywriter
at
Al-Futtaim Health
Dubai, United Arab Emirates
| Title | Dustbusters 4: The Dustpan is History |
| Advertiser | Black & Decker |
| Brand | Black & Decker |
| Date of First Broadcast/Publication | 2004 / 1 |
| Story | In 2004, Black & Decker introduced their range revolutionary dustbusters for domestic households that had versatile products designed for every aspect of cleaning- from regular dust and fillings in the hall, to slimy grimy surfaces in the bathroom to compact cleaning on laptops. So much so, that it made painful and fuddy duddy approaches like the broomstick and cleaning cloth- history. This is one among a 4 part campaign that made its point and changed cleaning habits,,especially among the Asian populace in the UAE. |
| Media Type | Integrated Media/360 Activation |
| Associate Creative Director/Copywriter | Cherry Koshy |
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