André Felix

André Felix

Global Creative Director at WhatsApp
Mountain View, United States

About me

I don’t know all of you personally, but those who know me know very well how passionate I am for ideas, and especially for brave ideas that cause people to reflect.

I’m crazy about ideas. Though my closest friends would say I’m just crazy. My passion is to create ideas with purpose. I had the privilege to do it with brands and agencies I admire in the U.S., Europe and LATAM like Havas Digital, Loducca (Omnicom Group), TBWA, Zimmerman (Omnicom Group), The Walt Disney Company and J. Walter Thompson, helping them to win more than 150 Awards and several metals at the One Show, Cannes Lions, D&AD, CLIO, LIA, The Webby Awards, Effies and more.

Some of my main clients included: Dell, Microsoft, Yahoo!, Vodafone, Kimberly Clark, Coca-Cola, ABInBev, Disney, Jamba Juice, Nissan, Mazda, Citroën, Peugeot, Santander, AirFrance, L'oreal, Carrefour, Nestlé and Pirelli

I’ve also been honored to serve on the juries of several festivals in different countries, including Brazil, USA, Britain, France, Slovenia, Italy, South Korea, Argentina, United Arab Emirates and Portugal.

I first learned my craft when I studied Advertising at the Carioca University Centre (UniCarioca). I then went on to complete two post-graduate degrees in Marketing and Sports Marketing at the Fundação Getúlio Vargas (FGV), and later obtained a Master's in Business Administration from IBMEC.

  • Portuguese - Native
  • English - Pro


Global Creative Director
WhatsApp / Facebook Freelance
United States
January 2020 - Present (2 years)
I oversee global creative development and execution for the WhatsApp brand.
Executive Creative Director
Lisbon, Portugal
October 2018 - September 2019 (11 months)
Vodafone and Nomad Foods Europe Creative Lead
Digital Creative Director
The Walt Disney Company
United States
October 2017 - October 2018 (1 year)
My function is to collaborate with agencies and clients to build a creative vision, processes and culture to achieve our goals, under a relevant purpose and strong creative curation. My job is to lead a team of talented people in the process to create and turn relevant campaigns and ideas into reality through stories powerful enough to blur the lines between traditional and digital advertising.
Vice-President Digital Creative Director
Fort Lauderdale, United States
May 2015 - September 2017 (2 years 4 months)
I lead a team of creatives working on day-to-day projects as well as special projects for a branch of the agency called zInnovations, where I had the opportunity to create ideas involving technology and innovation to solve retail problems.

Working across multiple clients digital initiatives. Main clients: Nissan, AutoNation, Giraffas, Jamba Juice, and The Fresh Market, among others
Head of Digital, Digital Creative Director
São Paulo, Brazil
February 2013 - May 2015 (2 years 3 months)
Responsible for the digital activation creative team, leading them creatively, strategically and designingly to turn digital ideas into innovative activations projects, also known as “phygital”.

Working across multiple clients digital initiatives. Main clients: Huggies, Giraffas, Shell, Microsoft, Pedigree, Whiskas, Brasil Kirin (Devassa), Bacardi, Natura, Pernambucanas, among others.
Head of Digital at Loducca
São Paulo, Brazil
November 2011 - February 2013 (1 year 3 months)
I’m responsible for creating interactive experiences for brands like MTV, Red Bull, PepsiCo, FOX channels, Yamaha, Nextel, GVT, Peugeot, among others.
February 2006 - February 2013 (7 years)
Rio de Janeiro and São Paulo
Digital + Advertising Teacher
Head of Digital at Media Contacts
São Paulo, Brazil
2006 - 2011 (5 years)

Responsible for managing the services offered by the company (Display Media, Sponsored Search, SEO, SMM, Mobile and Creative)
Active member in every New Business process and responsible for managing and coordinating the teams involved
Leadership on the integration of Z+ agency tradicional (Havas Group acquisition in 2008)
Clients: Citroën, Peugeot, Colgate, Santander, Embratel, AirFrance, KLM, Bimbo, L'oreal, Sol Meliá, Carrefour, Pirelli and Yahoo!


Executive Program in Innovation, Technology and Entrepreneurship

2017 (1 year)

Master's degree in Sports Communication

2010 - 2011 (1 year)

Master's degree in Business, Management, Marketing, and Related Support Services

2005 - 2007 (2 years)

Master of Business Administration - MBA in Marketing

2000 - 2002 (2 years)

Bachelor's in Social Communication/Advertising

1996 - 1999 (3 years)

Other professional activities

PHNX Tribute, Paris

Awards Jury Member

PHNX 2021, Paris

Awards Jury Member

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