Eva Povilauskaite
Senior Art Director at Serviceplan
Berlin, Germany
TitleQuarantine Safety Tips
Agency
Campaign Quarantine Safety Tips
Advertiser Ieva Povilauskaite & Charlotte Whalen
Brand DUREX
Date of First Broadcast/Publication 2020 / 4
Business Sector Contraceptives & Pregnancy Tests
Tagline There’s nothing to do but each other. Stay safe.
Story When there’s nothing to do but each other, we’ve got you covered. Durex gives guidelines for staying protected in unprecedentedly horny times.
Philosophy There's nothing to do but each other.
Problem A jump in birth rates has often followed natural disasters that forced people to stay indoors. Some experts expect the coronavirus to do the same, making a baby boom possible in December.
Result Encourage home dwellers stay safe - not only outside but inside as well.
Media Type Digital
Market Lithuania
More Information https://vimeo.com/404534692
Copywriter
Art Director

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