Bâtard - "#BatardDonneur"

We Are Social

We Are Social Paris, France

429

Brand: Bâtard
Country: France

Advertiser: N/A

Title	#BatardDonneur
Agency	We Are Social
Campaign	#BatardDonneur
Advertiser	N/A
Brand	Bâtard
Date of First Broadcast/Publication	2023 / 12
Business Sector	Newspapers, Magazines, Books
Philosophy	We Are Social launches #BatardDonneur to drive dog blood donation with French magazine Bâtard Socially-led creative agency, We Are Social France, has launched the #BatardDonneur campaign for Bâtard, a new French quarterly magazine dedicated to the world of dogs. The campaign, which centres around a new Instagram hashtag, is designed to increase awareness and drive dog blood donation. The #BatardDonneur campaign works by turning Instagram hashtags into a valuable referencing tool for local vets. When users upload pictures of their dogs using “#BatardDonneur” followed by their postcode, they will be placed on the volunteer database for blood donation. Veterinarians can then search the hashtag for donors in their area and contact them via direct message to schedule a clinic appointment. The #BatardDonneur campaign is supported by a number of French pet influencers on Instagram, such as lavie_de_sora , oxa_sake_staffies and okatsuki_ ,who have helped drive awareness for the campaign.
Media Type	Social Media
Length	59 seconds
Deputy General Manager	William Regitz
Creative Director	Nicolas dumenil
Art Director	Lucas Bogatchevsky
Copywriter	Alexandre Veillon
Head of Strategy	Jean-Baptiste Bourgeois
Strategic Planner	Kevin Pasquier
Account Manager	Keren MUNTLAK
Head of Influence	Fanny Bonodot
Junior Influence Manager	Marie Moalic
New Business Assistant	Juliette Debaye