Kaspersky - "Words Can Save"

Hungry Boys

Hungry Boys Moscow, Russia

7436

Title	Words Can Save
Agency	Hungry Boys
Campaign	Words Can Save
Advertiser	Kaspersky
Brand	Kaspersky
Date of First Broadcast/Publication	2015
Business Sector	Public Safety, Health & Hygiene
Problem	We have analyzed the problem of cyberbulling and have consulted with professional psychologists. It turns out that the main problem is simple - adults do not know anything about cyberbullying and do not know how to recognize the problem their own child Words can Save is an interactive portal which highlights the signs and problems associated with cyberbullying. It has been developed to raise awareness of the issue and demonstrate how important words can be for any child or teenager experiencing this invisible menace. By accessing the website, users are invited to meet and communicate with two characters, Kate and Mike, via their smart phone or by means of voice recognition. Participants interact with the children to establish their background story. Both children are victims of cyberbullying by their peers. Their lives are at stake and they have thoughts about harming themselves.The user’s goal is to persuade them not to give up on life and the results of their efforts can then be shared via social networks to educate others.
Media Type	Digital
Length	131 seconds
More Information	http://www.wordscansave.me
Creative Director	Vlad Sitnikov
Producer	Alex Nikolaev
Producer	Pavel Okishev
Account Manager	Agunda Baeva