| Title | Heart Markets |
| Agency | Sancho BBDO |
| Campaign | Heart Markets |
| Advertiser | Bancolombia |
| Brand | Bancolombia |
| Date of First Broadcast/Publication | 2022 / 1 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Story | In Colombia, farmers produce 100% of the country's fruits and vegetables, however, their net profit from sales is 10%. That's why Bancolombia, the country's largest bank, created Heart Markets, a platform to connect all farmers with buyers in cities. In the first 5 routes, we identified more than 600 farming families and marked their stalls in Waze in order to show the main roads of the country. |
| Media Type | Direct Marketing |
| Length | |
| Creative Director, Copywriter | Cristian Camilo Díaz |
| Production Company | Flare Studio |
| Chief Creative Officer | Cristian Camilo Díaz |
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