| Title | Real Performance |
| Agency | Sancho BBDO |
| Campaign | Real Performance |
| Advertiser | General Motors Corp. |
| Brand | Chevrolet |
| Date of First Broadcast/Publication | 2023 / 1 |
| Story | Trucks always look so slick in ads. BUT THE PERFECT TRUCK FOR A REAL TRUCKER IS THE ONE THAT DOWNRIGHT PERFORMS ON REAL ROADS. THE PROBLEM Wandering around those real roads grabbing shots that prove this... is … well, fraught. It's expensive, it drags on, Geeze! it's nigh on impossible. THE SOLUTION There is a tool that has recorded millions of kilometers: Google Maps. Through it we identify all the references of our trucks that have been tested on the most difficult roads and turned them into the official image for our regional campaign. |
| Media Type | Integrated Media/360 Activation |
| Length | |
| Creative Director | Cristian Camilo Díaz |
| Vice President (VP) | Natalia Perez |
| Executive Creative Director | Daniel Alvarez |
| Production Company | Falre |
| Vice President (VP) | Mario Lagos |
| Managing Director | Andres Mauricio Carvajal |
| Vice President (VP) | Juan Camilo Laverde |
| Vice President (VP) | Mara Fernanda Duque |
| Executive Creative Director | Diego Contreras Jaramillo |
| Executive Director | Luisa Márquez |
| Planning Director | Sebastián Quiroga |
| Art Director | William Niño |
| Head of Business Affairs | Yasmin Sedano |
| Designer | Jose Huertas |
| Executive Assistant | Roberto Aguirre |
| Editor | Rafael Araoz |
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