| Title | Welcome To The Group |
| Agency | PHD |
| Campaign | Welcome To The Group |
| Advertiser | Nosotras Women Connecting |
| Brand | Nosotras Women Connecting |
| Date of First Broadcast/Publication | 2024 / 3 |
| Business Sector | Human Rights |
| Story | We managed to find the phone numbers of the 57 congresspeople and added them one by one to a WhatsApp group named "Thank you Congressmembers?". In this group, Costa Rican girls tagged them and thanked them in advance for signing a law that would change their future forever. 5 days after creating the WhatsApp group, the bill was brought to debate and became law. |
| Philosophy | We managed to find the phone numbers of the 57 congresspeople and added them one by one to a WhatsApp group named "Thank you Congressmembers?". In this group, Costa Rican girls tagged them and thanked them in advance for signing a law that would change their future forever. |
| Problem | In Costa Rica, thousands of girls miss school when they are on their period because they lack the economic resources to buy menstrual products. Due to this, Nosotras Women Connecting, an NGO that promotes women's rights, proposed a bill that aimed to provide these products for free in schools. We had to convince the 57 congresspeople to sign a law that wasn't even on their radar. Although we conducted a 360° multimedia advertising campaign to capture their attention…of the congressmembers, they ignored us; their focus was elsewhere... Their cell pones. |
| Result | 5 days after creating the WhatsApp group, the bill was brought to debate and became law. |
| Media Type | Case Study |
| Length | |
| Creative Director | Cristian Camilo Díaz |
| Copywriter | Cristian Camilo Díaz |
| Chief Executive Officer (CEO) | Alan Vainrub |
| Managing Director | Miguel Pava |
| Planning Director | Mónica Blanco |
| Head Of Planning | Angélica Travecedo |
| Art Director | Alexander Salazar |
| Producer | Avenida Films |
| Producer | Kaiju Creators |
More Work
SEE ALLWelcome To The Group (board)
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