Title | #GamingForAll Challenge |
Agency | Officer & Gentleman |
Campaign | #GamingForAll Challenge |
Advertiser | Opera |
Brand | Opéra GX |
Date of First Broadcast/Publication | 2022 / 9 |
Business Sector | Computer Software & Multimedia Productions |
Philosophy | Opera GX announced today that it’s partnering with TikTok for the #GamingForAll Challenge to benefit AbleGamers, a non-profit organization dedicated to using gaming to foster inclusive communities and improve the quality of life for people with disabilities. Opera GX, “the browser for gamers”, is on a mission to enable all users to pursue their passion for gaming, no matter what their goals or abilities. That’s why they’re teaming up with visually impaired Street Fighter champion BlindWarriorSven to inspire gamers to challenge themselves to overcome their personal obstacles – no matter what they are. At the center of the campaign is blind professional gamer Sven van de Wege – better known by his opponents as BlindWarriorSven – who lost his sight to cancer when he was just 6 years old… but never lost his love of gaming. With grit and dedication, Sven was able to teach himself to play by relying solely on his hearing, memory and an undying determination. Sven inspired the brand to launch the Opera GX #GamingForAll Challenge: A unique TikTok challenge in which Opera GX dares gamers to challenge themselves by playing their favorite game without the use of their sight, just like Sven. For every upload on the platform, the brand will make a donation of $0.5 USD to AbleGamers.* To get the word out about the activation, which was created by Madrid-based ad agency Officer & Gentleman, the brand is launching a promotional video featuring BlindWarriorSven. The spot tells Sven’s unique story and shows how he challenged himself to not only play again, but to become the best. The challenge, which launched today, will be amplified by a live event hosted on October 2nd in Amsterdam in the Netherlands where participants will get to meet Sven in person and challenge him in Street Fighter V. The stream will take place at 6 PM CEST on theScore Esports' TikTok channel at tiktok.com/@thescoreesports |
Media Type | Gaming |
Length | |
Executive Creative Director | Javier Iñiguez de Onzoño |
Executive Creative Director | Alex Katz |
Managing Director | José Ortiz |
Business Director | Marta Blanco |
Account Supervisor | Karina Guerra |
Account Executive | Elena Rodriguez |
Creative Team | Javi Diaz |
Creative Team | David Sanjuan |
Creative Team | Gonzalo Arica |
Creative Team | Ricky Solano |
Agency Producer | Karina Guerra |
Production Company | SVS Family Business |
Director | Hector Herce |
Executive Producer | Ainhoa Gutiérrez |
Producer | Camila Cristeche |
Creative Producer | Jaime Max |
Director of Photography (DOP) | Alex Buera |
VFX/Post Production | Exit |
Sound Design and Mix | BDS Music |