Opéra GX - "The Opera GX Village"

Officer & Gentleman

Officer & Gentleman Madrid, Spain

2260

Brand: Opéra GX
Country: Spain

Advertiser: Opera

Title	The Opera GX Village
Agency	Officer & Gentleman
Campaign	The Opera GX Village
Advertiser	Opera
Brand	Opéra GX
Date of First Broadcast/Publication	2022 / 4
Business Sector	Computer Software & Multimedia Productions
Philosophy	Opera GX, the first browser for gamers, announced today plans to venture from browser development into property development and build a gated community just for gamers. Located in the heart of the European country of Andorra, each home in “Opera GX Village” will come equipped with everything a professional gamers needs. The tongue-in-cheek activation is meant to wink at the many big name streamers, like Rubius, TheGrefg and Auronplay, who have moved to the mountainous nation in recent years for its generous tax benefits. To get the word out about the activation, created by the Madrid-based ad agency Officer & Gentleman, the brand launched a humorous promotional video for their fictional housing development. In it, an overzealous real estate agent tells viewers about the amenities at Opera GX Village, as he takes them on a tour of the over-the-top installations – including setups in the bathroom and desktop food delivery. Later, as he writhes around on a bed covered in 500€ notes, he assures viewers that the best part of living in Andorra is “skiing in the winter, mountain biking in the summer and saving your hard-earned cash all year round.” The brand will be giving gamers a chance to win an all-expenses-paid trip for two to spend a weekend in their prototype home: A house in Andorra decked out with setups, LEDs and a copious amount of gaming chairs. To apply, users will have to upload a video to Twitter, tagging @operagx and #OperaGXVillage, explaining why they’d make the ideal first resident in this gamer’s paradise.
Media Type	Digital
Length	96 seconds
More Information	http://www.operagxvillage.com/
Executive Creative Director	Javi Iñiguez de Onzoño
Executive Creative Director	Alex Katz
Managing Director	José Ortiz
Business Director	Marta Blanco
Account Supervisor	Karina Guerra
Account Executive	Elena Rodriguez
Creative Supervisor	Gonzalo Arica
Creative Supervisor	Ricky Solano
Creative Team	Javi Diaz
Creative Team	David Sanjuan
Agency Producer	Karina Guerra
Production Company	SVS Family Business
Director	Jaime Max
Producer	Ainhoa Gutiérrez
Creative Producer	Nacho Herrán
Director of Photography (DOP)	Nacho Toledo
Art Director	Rosa Moreno
Head of Production	María Aparicio
Editor	Moisés Cabrera
Post Production	Ignacio Leonardi
3D Design	Quan Studio