Mercedes-Benz - "Surfboard for Garrett McNamara"

BBDO Portugal

BBDO Portugal Lisboa, Portugal

10112

Title	Surfboard for Garrett McNamara
Agency	BBDO Portugal
Campaign	Surfboard for Garrett McNamara
Advertiser	Daimler AG
Brand	Mercedes-Benz
Posted	February 2014
Business Sector	Corporate Communication
Philosophy	Would they like to provide official vehicles for Garrett also in the sea? Would they be up for creating a surfboard that they would be proud to have in Mercedes’ portfolio, a “Silver Arrow” of the waves? Simultaneously why not build a telemetry system so we could, for the first time, measure his surfing performance? Mercedes-Benz Portugal embraced the challenge, Garrett McNamara embraced the idea and it’s a great pleasure to finally show the result
Problem	To shine a bigger light on the sponsorship that helps big wave rider Garrett McNamara face the huge waves of Nazaré, in the North of Portugal, the waves that already provided him with a world record. Although Mercedes-Benz was supporting McNamara with official vehicles, not many people knew that the brand was involved in this world-class adventure.
Media Type	Branded Content
Length	281 seconds
Market	Portugal
Creative Director	Rui Silva
Creative Director	Marco Pacheco
Technology Department	João Vitória
Head of Digital	Pedro Gonçalves
Copywriter	Rui Silva
Copywriter	Marco Pacheco
Copywriter	Pedro Gonçalves
Copywriter	Felippe Motta
Art Director	Ruben Rodrigues
Account Director	Rita Bastos
Production Company	Ministério dos Filmes
Director	Marco Martins
Photographer	Sais de Prata
Actor / Celebrity	Garrett McNamara