| Title | The Mountain Experiment |
| Campaign | The Mountain Experiment |
| Advertiser | ZX Ventures |
| Brand | Cerveza Patagonia |
| Date of First Broadcast/Publication | 2021 / 9 |
| Business Sector | Beers, Ciders, Lagers |
| Story | With anxiety levels sky high, Cerveza Patagonia carries out an experiment to reduce anxiety by immersing participants in the mountains. 20 participants with high levels of stress were interviewed by a psychologist, then 3 of them spent a week in wood cabins in the mountain city of Cambará do Sul, in the South of Brazil. Their levels of patience, sleep quality, fatigue, irritability, self-criticism, and compulsive eating were measured before, during, and after the experiment. |
| Media Type | Web Film |
| Length | |
| Creative Director | Bernardo Tavares |
| Art Director | Victor Yves |
| Art Director | Leandro Bechara |
| Copywriter | Bernardo Tavares |
| Director | Irmãos Meirelles |
| Production Company | Café Royal |
| Sound Production | André Caccia Bava |
| Photographer | Juliano Dutra |
| Head of Marketing | Daniel Silber |
| Brand Specialist | Eduardo Fernandes |
More Work
SEE ALLNo Ad
- BRAND:
- Pague Menos
- AGENCY:
- lew'lara\TBWA
The Mountain Intervention
- BRAND:
- Patagonia
- AGENCY:
- Beta Collective