| Title | Give Youtube a break |
| Agency | Publicis Middle East |
| Campaign | Give Youtube a break |
| Advertiser | Nestlé |
| Brand | Kitkat |
| Date of First Broadcast/Publication | 2020 / 1 |
| Business Sector | Chocolate, Bars, Candies, Chewing-Gum |
| Story | In collaboration with YouTube, KitKat reclaimed the ad break we all know and skip. As the original champion of good breaks, KitKat knows that no break should go to waste and no break should be skipped. Guided by user behaviour and data, we pinpointed the 50 most searched topics on YouTube in the region. We then linked those trending searches to relevant, meta and unskippable 6 second ads. |
| Media Type | Digital |
| Length | |
| Creative Director | Mohamed BARECHE |
| Executive Creative Director | Rana Najjar |
| Copywriter | hani mohsen |
| Art Director | Mohamed Youssef El Naggar |
| Art Director | Saaniya Abbas |
| Head of TV | Wael Said |
| Agency TV Producer | Mayssa Mohamed Ali Al-Azem |
| Planning Director | Jala Fawaz |
| Social Media Director | Wassim Haddad |
| Client Services Director | Maya Khammar |
| Associate Director | Abdel Rahmane Hassouna |
| Executive Communications Director | Sabine Abdallah |
| Production Company | Prodigious |
| Executive Business Director | Emile Douaihy |
| Communications Manager | Mayssa Abed |
| Brand Manager | Ghaith Hamed |
| Brand Manager | Ziad Jabi |
| Media Agency | Zenith Media |
| Media Manager | Chris-Mary Barakat |
| Group Director | Khaled Shehab |
| Senior Executive | Maria Marcela Cuaran |