Title | #CatsforKids 3 |
Agency | VML |
Campaign | #CatsforKids |
Advertiser | Child Focus |
Brand | Child Focus Belgian Center for Missing and Sexually Exploited Children |
Date of First Broadcast/Publication | 2020 / 11 |
Business Sector | Human Rights |
Tagline | For every cat picture 78 images of child sexual abuse are shared. |
Story | The campaign also refers to the contact point stopchildporno.be. Child Focus asks anyone who comes across child sexual abuse images not to click away in a reflex but to report the images to the proper authorities. |
Media Type | Social Media |
Creative Director | Manuel Ostyn |
Creative Director | Pieter Staes |
Creative Team | Kate Bellefroid |
Creative Team | Jolien Tuyteleers |
Copywriting | Jérôme Van Den Broeck |
Copywriting | Yves Donceel |
Account Director | Tom Thijs |
Account Executive | Charlotte Feremans |
Agency Producer | Amélie Van Campen |
Designer | Christophe de Pelsemaker |
Designer | Ynje Degraeve |
MOTION DESIGN | Mikael Naudet |
PR | Valérie Rosiers |
PR | Elke Janssens |
PR | Annelies Schrevens |
PR | Judith de Maeyer |
PR | Sofie Verschaeren |
DTP | Theo Hachtingius |
Print Producer | Sofie Verschaeren |