| Title | The House With No Escape |
| Brief | To demonstrate just how difficult it is for victims to leave their abusers, we created ‘The House With No Escape’. The stunt was filmed in a Toronto neighbourhood showcasing a home that we completely bricked in, not an entry or escape point in sight. As passersby witnessed this shocking spectacle, they’d come across a lawn sign that read: “When you live with abuse, there’s no easy way out.” A series of OOH carried the same message. |
| Agency |
G&G Advertising
|
| Campaign |
The House With No Escape
|
| Advertiser |
Assaulted Women’s Helpline (AWHL)Assaulted Women’s Helpline (AWHL
|
| Brand |
Assaulted Women's Helpline (AWHL)
|
| Date of First Broadcast/Publication |
2021 / 11
|
| Business Sector | Institutional/Public Interest/Non-Profit Org.
|
| Story | All too often, when people hear about domestic abuse cases, they ask the same question: “Why doesn’t she just leave?” It’s far from that easy. There are very often children at home, financial repercussions, and many women fear what their partners might do. |
| Philosophy | To demonstrate just how difficult it is for victims to leave their abusers, we created the out-of-home series: ‘The House With No Escape’. We showcased actual homes, completely bricked up to evoke the feeling of being trapped. The campaign message: “When you live with abuse, there’s no easy way out.” |
| Result | Individual donations to the Assaulted Women's Helpline increased by 50% versus the year prior. |
| Media Type |
Case Study
|
| Chief Creative Officer |
Alanna Nathanson
|
| Chief Creative Officer |
Natalie Armata
|
| Creative / Art Direction |
Becky May
|
| Creative / Art Direction |
Steven Kim
|
| Copywriter |
Logan Broger
|
| Photographer |
Steven Kim
|
