Title | No Escape House #3 |
Agency | G&G Advertising |
Campaign | The House With No Escape |
Advertiser | Assaulted Women’s Helpline (AWHL)Assaulted Women’s Helpline (AWHL |
Brand | Assaulted Women's Helpline (AWHL) |
Date of First Broadcast/Publication | 2021 / 11 |
Business Sector | Anti-Domestic Violence, Sexual Abuse |
Story | All too often, when people hear about domestic abuse cases, they ask the same question: “Why doesn’t she just leave?” It’s far from that easy. There are very often children at home, financial repercussions, and many women fear what their partners might do. |
Philosophy | To demonstrate just how difficult it is for victims to leave their abusers, we created the out-of-home series: ‘The House With No Escape’. We showcased actual homes, completely bricked up to evoke the feeling of being trapped. The campaign message: “When you live with abuse, there’s no easy way out.” |
Result | Individual donations to the Assaulted Women's Helpline increased by 50% versus the year prior. |
Media Type | |
Chief Creative Officer | Alanna Nathanson |
Chief Creative Officer | Natalie Armata |
Creative / Art Direction | Becky May |
Creative / Art Direction | Steven Kim |
Copywriter | Logan Broger |
Photographer | Steven Kim |