| Title | No Escape House #2 |
| Brief | It can take a woman up to seven attempts to leave an abusive partner. Assaulted Women's Helpline supports and guides women to escape abusive relationships for good. These images were used to bring awareness to this issue at a critical time during the the pandemic when domestic abuse cases rose. |
| Agency |
G&G Advertising
|
| Campaign |
The House With No Escape
|
| Advertiser |
Assaulted Women’s Helpline (AWHL)Assaulted Women’s Helpline (AWHL
|
| Brand |
Assaulted Women's Helpline (AWHL)
|
| Date of First Broadcast/Publication |
2021 / 11
|
| Business Sector | Anti-Domestic Violence, Sexual Abuse
|
| Story | All too often, when people hear about domestic abuse cases, they ask the same question: “Why doesn’t she just leave?” It’s far from that easy. There are very often children at home, financial repercussions, and many women fear what their partners might do.
|
| Philosophy | To demonstrate just how difficult it is for victims to leave their abusers, we created the out-of-home series: ‘The House With No Escape’. We showcased actual homes, completely bricked up to evoke the feeling of being trapped. The campaign message: “When you live with abuse, there’s no easy way out.” |
| Result | Individual donations to the Assaulted Women's Helpline increased by 50% versus the year prior. |
| Media Type |
Print
|
| Chief Creative Officer |
Alanna Nathanson
|
| Chief Creative Officer |
Natalie Armata
|
| Creative / Art Direction |
Becky May
|
| Creative / Art Direction |
Steven Kim
|
| Copywriter |
Logan Broger
|
| Photographer |
Steven Kim
|
