| Title | Fireproof Newspaper |
| Agency | HOY by Havas |
| Campaign | Fireproof Newpaper |
| Advertiser | Firefighters Foundation of Argentina |
| Brand | Noticias de la Comarca & Sesocio |
| Date of First Broadcast/Publication | 2021 / 4 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Tagline | Let's take care of our forests |
| Story | This is an initiative aimed to educate the population in those areas where forest fires are generated daily. 95% of forest fires are intentionally produced by men and most of them are initiated with newspapers. In order to generate awareness of this problem and to raise funds and promote donations for the Firefighters Foundation of Argentina, Hava’s creative shop HOY developed the first fireproof newspaper. It was a special edition of a local media outlet in Patagonia. |
| Media Type | Case Study |
| Length | |
| Creative Director | María Lujan Donaire |
| Creative Director | Hernan Damilano |
| Copywriter | Nicolas Trapanese |
| Art Director | Santiago Estévez |
More Work
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- BRAND:
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- BRAND:
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- AGENCY:
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I Want You Away (Eng.)
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