Fabio Rizzolini
Media Director at Different
Milan, Italy
TitleMaria
Agency
Campaign Pixel Portraits
Advertiser ACRA
Brand ACRA
PostedFebruary 2022
Business Sector Institutional/Public Interest/Non-Profit Org.
Story Starting with data about human trafficking, the campaign uses a very powerful visual expedient: pixelating some female portraits of woman victims of slavery in the same corresponding percentage of their dramatic situation: if 70% of victims are women, then 70% of their face has been pixelated. This will be the most effective way to witness the progressive loss of identity.
Media Type Case Study
Length
General Manager
Chief Creative Officer
Media Director
PR Director
Production Director
Associate Creative Director
Associate Creative Director
Graphic Designer
Motion Graphics Designer
Event Manager
Production Manager
Photographer

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