Ionut Raicu

Ionut Raicu

Group Creative Director at Tribal Worldwide
Bucharest, Romania

About me

I have started my art direction career at a very young age, quickly gaining the thrills of working on big clients and winning both national and international awards. Throughout my career I have worked in different agencies from creative boutiques to big companies. Currently, I am working at Tribal Worldwide Bucharest where I try to find new ways to hijack and innovate for the clients I work for. In 2023 I represented Romania at Cannes Lions in the Young Lions Competition.

In my free time i keep myself busy designing solutions at - my personal creative studio.

  • English - Pro
  • Romanian - Native
Sector Experience


Group Creative Director
Tribal Worldwide Romania
April 2022 - Present (2 years)
Creative Partner
November 2021 - Present (2 years 5 months)
Because I love what i do, I chose to open my own creative business, Layers. Who we are? We are a Bucharest-based creative studio that aims to support business growth through design and communication solutions.
Senior Art Director
Tribal Worldwide Romania
December 2020 - April 2022 (1 year 4 months)
Art Director
Bucharest, Romania
January 2018 - December 2020 (2 years 11 months)
Brands I have worked for: KFC, Mastercard, Pizza Hut, MetLife, Microsoft, PAUL Bakeries, Beko, Julius Meinl, ROM, Vodafone, BRD.
Graphic Designer
Bucharest, Romania
November 2016 - December 2017 (1 year 1 month)
Brands I have worked for: Renault, Dacia, OMV Petrom, VISA, Kinder, Granini.

Other professional activities

The New York Festivals Advertising Awards

Awards Jury Member
2020 (1 year)
Category: Avant-Garde/ Innovative

PHNX Tribute, Paris

Awards Jury Member
Categories: Design & Digital

PHNX 2023

Awards Jury Member

PHNX 2024

Awards Jury Member

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