| Title | Misspellings On Sale |
| Agency | GMP Advertising |
| Campaign | Misspellings On Sale |
| Advertiser | DOMO |
| Brand | Westwood |
| Posted | October 2015 |
| Business Sector | Drugstores, Specialty Stores |
| Story | DOMO, Romanian home appliances retailer, had a small budget and huge stocks of Westwood products, DOMO’s private label. One morning, Domo’s website slipped a misspelling in the name of a product. One that made leading TV stations, websites and blogs explode: Rufe ( Eng. Clothes) – Fufe( Eng. Bimbos). One letter changed in the name of the product stirred immediate controversy in social media. Westwood’s CEO took responsibility and came out with a public statement: “We all make mistakes, but we pay for ours. With huge discounts on Westwood products.” The promotion spread on and offline. |
| Media Type | Case Study |
| Length | |
| Designer | Monica Bondoc |
| Advertising Manager | Cristiana Belodan |
| Art Director | Florian Nistor |
| Art Director | Radu Rebei |
| Art Director | Bogdan Danailescu |
| Creative Director | Mihai Gongu |
| Creative Director | Ioana Munteanu |
| Account Director | Alexandra Mihu |
| Copywriter | Andrei Mihailescu |
| Strategic Planner | Dana Pascu |
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