Title | Cheesehead: Beyond The Fan |
Agency | DDB Chicago |
Campaign | Discount Double Check (DDC) |
Advertiser | State Farm |
Brand | State Farm |
Date of First Broadcast/Publication | 2015 / 11 |
Business Sector | Insurance |
Story | In the new spot, “Cheesehead: Beyond The Fan,” Rodgers is exiting a stadium when the Cheesehead guy, who is waiting behind the gates, yells out, “Hey, Rodgers. Discount Double Check,” to which Rodgers replies, “Every time you see me, you say that. Don’t you say anything else?” In a series of flashbacks, the Cheesehead guy reminisces about all the times he’s used those same words to get into a nightclub, recite his wedding vows, perform surgery, and even provide counsel to panel members – each scenario ending in a positive outcome. The answer is “No” – Cheesehead guy doesn’t say anything else. Rodgers casually walks away while a voiceover explains how It Pays to Double Check. “Cheesehead: Beyond The Fan” is the third of three :30 spots from the overarching campaign featuring Rodgers to roll out during this football season; previous spots include Throwback and Still On. |
Media Type | Television |
Length | |
Group Creative Director | John Hayes |
Group Creative Director | Barry Burdiak |
Director | Matt Aselton |
Production Company Digital Director | Matt Aselton |
Integrated Production | Diane Jackson |
Chief Creative Officer | John Maxham |
Executive Producer | Marc Marrie |
Executive Producer | Marc Marrie |
Strategy Director | David White |
Editor | Corky Devault |
Editor | Grant Gustafson |
Managing Director | Jared Yeater |
Executive Producer | Scott Kemper |
Executive Producer | Derek de Board |
Post Production | Filmworkers Club |
Creative Director | Matt Ben-Zeev |
Art Director | Brian Boord |
Creative Director | Chad Broude |
Lead VFX | Rob Churchill |
Business Manager | Scott Terry |
Deputy Integrated Production Business Manager | Scott Terry |
Producer | Jojo Scheerer |
Account Executive | Tina Rosin |
Creative Director | Kurt Riemersma |
Producer | Patrick Casey |
Executive Producer | Craig Duncan |
2D Artist | Randy McEntee |
Business Affairs | Penn French |
Account Director | Kim Brun |
Line Producer | Zoe Odlum |
Associate Producer | Katie Greenbaum |
Account Supervisor | Jaclyn Govostis |
Strategy Director | Allison Cenna |
Executive Producer | Kristen Bransteter |
Executive Producer | Krystina Wilson |
Assistant Editor | Billy Montross |
Producer | Casey Swircz |
Production Company | Arts & Sciences |
Production Company | The Mill Chicago |
Editing Company | Whitehouse Post |
Editing Company | Cutters |