edson athayde
Creative Director at FCB Lisboa
lisboa, Portugal
TitleComing OutDoor
BriefWhat if, instead of a regular billboard, we created a public space where the LGBTI+ community could show their pride? Coming Outdoor is a living billboard with a built-in closet from which anyone can come out and grab the opportunity to show all the pride they have in their own sexuality.
Agency
Campaign Coming OutDoor
Advertiser ILGA
Brand ILGA
Date of First Broadcast/Publication 2020 / 1
Business Sector Racial/Ethnic/Minority/Disability Awareness
Story The video's promoting people's freedom to express themselves through their sexuality and encourage them to get out of the closet
Media Type Case Study
Length
Creative Director
Creative Director
Art Director
Copywriter

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