Title | Wheelchange Tours |
Brief | There are many ways to make tourism more inclusive. Wheelchange Tours is one of them: a system that links a wheelchair to a bicycle. Thanks to that innovation, a person with reduced mobility can become a tour guide. This innovation led to the creation of a new type of city tour, and a new sort of tour guide. |
Agency | FCB Lisbon |
Campaign | Wheelchange Tours |
Advertiser | Tur4All |
Brand | Wheelchange Tours |
Posted | November 2019 |
Business Sector | Transport, Travel and Tourism |
Story | There are many ways to make tourism more inclusive. Wheelchange Tours is one of them: a system that allows you to couple a wheelchair with a bicycle. With it, a person with reduced mobility can become a tourist guide. |
Problem | Wheelchange Tours is an idea for Portugal which sees the tourism industry as a priority. An idea that can create a new profession in the tourist business for people with motor disabilities, and that can be replicated elsewhere. |
Media Type | Case Study |
Creative Director | edson athayde |
Creative Director | Luis Silva Dias |
Chief Creative Officer | edson athayde |
Copywriter | edson athayde |
Copywriter | Márcio Nazianzeno |
Art Director | Eduardo Pastor |
Art Director | Andre Santos |
Designer | João Martins |
Production Company | BRO cinema |
Director | Mário Patrocínio |
Sound | O Menino Grava |