Guto Kono
Associate Creative Director at McCann
Frankfurt, Germany
TitleInspired by Cadillac
Agency
Campaign Inspired by Cadillac
Advertiser Cadillac
Brand Cadillac
Date of First Broadcast/Publication 2019 / 5
Business Sector Cars
Philosophy
Federico Russi, Leo Burnett Mexico’s Chief Creative Officer, noted that "younger generations believe Cadillac is not a cool brand but history says another thing and shows that Cadillac has always inspired pop culture. To prove it we gathered the 3,225 songs inspired by Cadillac and chose 7 of them to create a script using just lyrics from songs inspired by the brand."
Media Type Digital
Length
Production Company
Executive Creative Director
Creative Director
Art Director
Copywriter
Head of Production
Account Manager
Chief Marketing Officer (CMO)
Director
Producer

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