Title | Inspired by Cadillac |
Agency | Leo Burnett Mexico |
Campaign | Inspired by Cadillac |
Advertiser | Cadillac |
Brand | Cadillac |
Date of First Broadcast/Publication | 2019 / 5 |
Business Sector | Cars |
Philosophy | Federico Russi, Leo Burnett Mexico’s Chief Creative Officer, noted that "younger generations believe Cadillac is not a cool brand but history says another thing and shows that Cadillac has always inspired pop culture. To prove it we gathered the 3,225 songs inspired by Cadillac and chose 7 of them to create a script using just lyrics from songs inspired by the brand." |
Media Type | Digital |
Length | |
Production Company | Landia |
Executive Creative Director | Federico Russi |
Creative Director | Guto Kono |
Art Director | Guto Kono |
Copywriter | Pablo Miranda |
Head of Production | Roberto Collazo |
Account Manager | Bernardo Verduzco |
Chief Marketing Officer (CMO) | Pedro Ruiz |
Director | RODRIGO SAAVEDRA |
Producer | Thomas Amoedo |