| Title | Limitless Brochure |
| Agency | Innocean Worldwide Italy |
| Campaign | Limitless Brochure |
| Advertiser | Kia Motors |
| Brand | Kia EV6 GT |
| Posted | October 2023 |
| Business Sector | Cars |
| Story | To reduce paper consumption (about 400 million tons every year) and paper waste in the advertising sector (about 7.8 tons Italian market alone) we created The Limitless Brochure: a one sheet interactive brochure containing a QR code that takes advantage of augmented reality and 3D technology to offer innovative possibilities, without apps or registrations. The great advantage of this support is to be infinitely upgradeable, offering users always new experiences without wasting paper in reprints. |
| Media Type | Digital |
| Length | |
| Creative Director | Alan Dindo |
| Art Director | Eugenio De Riso |
| Copywriter | Cristiano Matrone |
| Account Director | Gianmarco Salina |
| CONTENT MANAGER | Fabiana Rossi |
| Digital Account Manager | Federica Pirola |
| Art Director | Carmen Di Lingua |