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The best ad campaigns in health and beauty categories this month from around the world : Dec 14, 2022
1
L'Oréal - Paywall Down (112s)
L'Oréal Paris tears down all paywalls so the entire population would have free access to all stories about harassment in Brazil. This spot won Silver at the 2022 Epica Awards.
| Title | Paywall Down (112s) |
| Brief | Paywall Down is an unprecedented action in partnership with the largest communication group in Brazil to take down all paywalls for articles about harassment. Investment in advertising has turned into investment in information.L'Oréal Paris paid to tear down all paywalls so the entire population would have free access to all stories about harassment.Information circulates freely to combat fake news and educate the population against the growing harassment culture in the country.An idea that served Brazil in this context but that can serve the world with different themes. |
| Agency | WMcCann |
| Campaign | Paywall Down |
| Advertiser | L'Oréal |
| Brand | L'Oréal |
| Posted | November 2022 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Digital |
| Executive Chairman | H..o Ro.....es Subscribers Only |
| Chief Executive Officer (CEO) | A...é F...ça Subscribers Only |
| CCO | M....na .á Subscribers Only |
| Executive VP | M...io B...es Subscribers Only |
| Creative Director | R....do We....an Subscribers Only |
| Associate Creative Director | J..�o R....de Subscribers Only |
| Art Director | B...o M...i Subscribers Only |
| Art Director | ..a R...a Subscribers Only |
| Copywriter | A...ea L...to Subscribers Only |
| Copywriter | Hu....to No....ra Subscribers Only |
| Copywriter | I..r P...es Subscribers Only |
2
Whisper - The Missing Chapter (Film)
Whisper brings to light the lack of period awareness in India and how they want to fix it. At the 2022 Epica Awards, this spot won Gold, Bronze, and the Grand Prix PR.
| Title | The Missing Chapter (Film) |
| Brief | We designed a chapter that explains simple biology behind periods. To make the chapter unmissable even in media dark rural areas, we used India’s oldest broadcasting medium – THE WALL ART, for the first time to spread period education.To make sure the chapter was understood easily, we collaborated with local artists from 28 states to create custom hand painted wall art, native to each state’s art style and language.Every wall art was unique and included 3 critical steps – what are periods, how to use a sanitary pad and the importance of school during periods. The missing chapter was put up on school walls and on the way to school, where nobody can miss it.TA: Young girls (aged 12+ years) in media dark rural areas, on the verge of entering puberty and at risk to exit school due lack of period education. |
| Agency | Leo Burnett India |
| Campaign | The Missing Chapter |
| Advertiser | Procter & Gamble |
| Brand | Whisper |
| Posted | November 2022 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| CEO and Chief Creative Officer | Ra.....ak ..s Subscribers Only |
| CEO and Chief Strategy Officer | D....aj S...a Subscribers Only |
| National Creative Director | S...in K...le Subscribers Only |
| Executive Creative Director | S...l Ch....rh Subscribers Only |
| Executive Vice President | N...t K...r Subscribers Only |
| Associate Executive Creative Director | G...av K...r Subscribers Only |
| Creative Director | In.....et K...m Subscribers Only |
| Copywriter | K....en Va....ia Subscribers Only |
| Sr. Art Director | R...ja G...ge Subscribers Only |
| Brand Services Partner | A...ea D...za Subscribers Only |
| Brand Services Associate | P...i Ba....al Subscribers Only |
| Associate Vice President | N..r S...a Subscribers Only |
| Brand Strategy Director | A...li K...th Subscribers Only |
| Head of Films department | J....sh M..u Subscribers Only |
| Executive Producer | A..l So....ne Subscribers Only |
| Director | Ak....ha S..a Subscribers Only |
| Production Company | O....ad F...s Subscribers Only |
3
Sephora - Believe In Your Wish
Sephora’s new spot is full of emotion, bringing hope, love, and joy to everyday life.
| Title | Believe In Your Wish |
| Agency | BETC Etoile Rouge |
| Campaign | Believe In Your Wish |
| Advertiser | Sephora |
| Brand | Sephora |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Television |
| Length | |
| Soundtrack | Subscribers Only |
| Advertising Manager | S...e L....rd Subscribers Only |
| Advertising Manager | La....ia R....ud Subscribers Only |
| Advertising Manager | B�.....icte Su....te Subscribers Only |
| Advertising Manager | Ti....ne G...in Subscribers Only |
| Advertising Manager | S...ra Sa.....ody Subscribers Only |
| Advertising Manager | J...na R...r Subscribers Only |
| Chief Executive Officer (CEO) | O....er Vi....ux Subscribers Only |
| Account Management | A...e Du.....er Subscribers Only |
| Account Management | E...ie Gr....di Subscribers Only |
| Account Management | Gi.....au F...y Subscribers Only |
| Account Management | Ca....ne Fo....ne Subscribers Only |
| Chief Creative Officer | R..mi B....et Subscribers Only |
| Executive Creative Director | Fl....ce Be.....on Subscribers Only |
| Art Director | Al.....ra Va....el Subscribers Only |
| Copywriter | ..m FR.....NT Subscribers Only |
| Copywriter | S....ne T...y Subscribers Only |
| Copywriter | C...en B...ly Subscribers Only |
| Production Company | Q..d Pr......ons Subscribers Only |
| Director | D...an Wi....ff Subscribers Only |
4
Kotex Intimus - The first female football referee. LEA
Kotex brings the real-life story of Lea Campos, who struggled to achieve her dream of being a referee due to prejudice related to menstruation.
| Title | The first female football referee. LEA |
| Agency | Ogilvy Brazil |
| Campaign | Intimus® KOTEX® LEA |
| Advertiser | Kimberly-Clark Worldwide, Inc. |
| Brand | Kotex Intimus |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Web Film |
| Length | |
| Advertising Manager | Ki....ly C...k Subscribers Only |
| Chief Creative Officer | S...gio Mu....ni Subscribers Only |
| Executive Creative Director | S...r Me....ta Subscribers Only |
| Creative Team | J..n B...a Subscribers Only |
| Creative Team | Gu.....me P...o Subscribers Only |
| Creative Team | R...el Fi.....edo Subscribers Only |
| Creative Team | W...er Mo.....er Subscribers Only |
| Creative Team | B...o R....ho Subscribers Only |
| Creative Team | F...pe P...s Subscribers Only |
| Creative Team | R....ta Ma.....�es Subscribers Only |
| Creative Team | C..o F...o Subscribers Only |
| Chief Client Officer | D...se C...so Subscribers Only |
| Account Director | L..S P...ua Subscribers Only |
| Client service | M....la M...a Subscribers Only |
| Client service | Y...in M...to Subscribers Only |
| Chief Strategy Officer | T...s F...ão Subscribers Only |
| Account Planner | Fe....da F....io Subscribers Only |
| Supervisor Planning | E...yn Ol....ra Subscribers Only |
| Head of Media | V....sa Gi.....ti Subscribers Only |
| General Media Director | T...go F...az Subscribers Only |
| Media Director | Pa....ia Mo....ro Subscribers Only |
| Media Manager | I...el B....sa Subscribers Only |
| Media Manager | I....ra A....ni Subscribers Only |
| Media Manager | J..�o J...im Subscribers Only |
| Media Manager | N....ia V....ri Subscribers Only |
| Chief Data Officer | V....ne S...na Subscribers Only |
| Data manager | Mi....le L..s Subscribers Only |
| Data Analytics Specialists | A....za Al.....ra Subscribers Only |
| Data Analytics Specialists | M...na Mo....ro Subscribers Only |
| Producer | J....na He.....es Subscribers Only |
| Producer | Fr....ni Sa....go Subscribers Only |
| Producer | St.....ie C...a Subscribers Only |
| Film Maker | Mo.....st Subscribers Only |
| Scene Director | O...ia L..g Subscribers Only |
| Creative Assistant | W...y H...i Subscribers Only |
| Director of Photography (DOP) | L...ia Ar.....uy Subscribers Only |
| Director Assistant | Em....le Fe....ch Subscribers Only |
| Executive Production | A...l H...l Subscribers Only |
| Executive Production | He....ue Ca.....aes Subscribers Only |
| Executive Production | P...a L...er Subscribers Only |
| Executive Production | W....am ..m Subscribers Only |
| Line Producer | Em....le Fe....ch Subscribers Only |
| Production Coordinator | He....ue Ca.....aes Subscribers Only |
| Director Production | R....ia .e S...i Subscribers Only |
| Line Producer | Jo.....edro M...o Subscribers Only |
| Art Director | M....la M...a Subscribers Only |
| Art Assistant | R....go Ba.....ni Subscribers Only |
| Scene Production | Pau......ipe B....za L...er Subscribers Only |
| Scene Assistant | Fe....da C....ro Subscribers Only |
| Cast Production | D....ah Ca....ho Subscribers Only |
| Costume Designer | M...na Sc....er Subscribers Only |
| Post Production Coordinator | R....go P....te Subscribers Only |
| Post Production Executives | A...é S...a Subscribers Only |
| Post Production Executives | ..a O....ue Subscribers Only |
| Finalization | J...nn M...et . L...s M...ni Subscribers Only |
| Editor | L...s C...ã Subscribers Only |
| Colorization | Cl......ino Subscribers Only |
| Post Production | S...e G....la Subscribers Only |
| Sound Producer | L...a L...e A...o Subscribers Only |
| Account Manager | D....la C...r Subscribers Only |
| Artistic Direction | Pa....ho Co....ne Subscribers Only |
| Musical Production | Pa....ho Co....ne Subscribers Only |
| Musical Production | D...lo Ba.....co Subscribers Only |
| Finalization | T...io P....ca Subscribers Only |
| Ogilvy PR | Ra....la B...o Subscribers Only |
| Advertising Manager | R....do ..t Subscribers Only |
| Advertising Manager | Mar.......dia T....li Subscribers Only |
| Advertising Manager | M...sa C....sa Subscribers Only |
| Advertising Manager | M....na B....ra Subscribers Only |
| Advertising Manager | A..e R...r Subscribers Only |
| Advertising Manager | P...a F...to Subscribers Only |
| Advertising Manager | D....la G....no Subscribers Only |
5
DocMorris - The Pharmacy - Kettlebell
DocMorris shares the beautiful story of a grandfather changing his life for his grandchild. This spot won 1 silver and 2 bronze awards at the 2022 Epica Awards.
| Title | Kettlebell |
| Agency | Jung von Matt AG |
| Campaign | Kettlebell |
| Advertiser | DocMorris |
| Brand | DocMorris - The Pharmacy |
| Posted | November 2022 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Web Film |
| Director of Marketing | ..l Pfi......ier Subscribers Only |
| Creative Managing Director | D...te Spe........rens Subscribers Only |
| Creative Director | A..x S...id Subscribers Only |
| Copywriter | Ol....bo Pi....ro Subscribers Only |
| Art Director | I....em G....ib Subscribers Only |
| Project Manager | N....ie M....ns Subscribers Only |
| Project Manager | T...a O...ch Subscribers Only |
| Project Manager | V...or M..é Subscribers Only |
| Agency Producer | D...is W...t Subscribers Only |
| Production Company | Ma.....ilm G..H . ... .G Subscribers Only |
| Executive Producer | M..c S...ss Subscribers Only |
| Director | S..e So....en Subscribers Only |
| Assistant Director | A..n F...ay Subscribers Only |
| Line Producer | ..m Fr......hal Subscribers Only |
| Director of Photography (DOP) | F...z L...ig Subscribers Only |
| Music Supervision | Cl....sa B....rt Subscribers Only |
| Music | 2..I M...c G..H Subscribers Only |
| Music Composer | N...an P....tt Subscribers Only |
| Music Composer | S...n H...er Subscribers Only |
| Music Composer | Ch.....an Vo....nde Subscribers Only |
| Director of Marketing | Gil Pfitzenmaier |
| Managing Director Creation | Dörte Spengler-Ahrens |
| Creative Director | Alex Schmid |
| Copywriter | Olasumbo Pinheiro |
| Art Direction | Ibrahem Ghareib |
| Project Management | Natalie Martens, Tasja Oldach, Viktor Mahé |
| Agency Producer | Dennis Wendt |
| Production company | Markenfilm GmbH |
| Executive Producer | Marc Strass |
| Director | Sune Sorensen |
| Assistant director | Alan Finlay |
| Production Assistant | Tim Freudenthal |
| Director of Photography | Franz Lustig |
| Music Supervision | Clarissa Beckert |
| Music | 2WEI Music |
| Music Composer | Nathan Padgett, Simon Heeger, Christian Vorlände |
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