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The best ad campaigns in health and beauty categories this month from around the world : Feb 22, 2023
1
E.L.F. Cosmetics - eyes. lips. face. sticky.
Shadow
Jennifer Coolidge and E.L.F. Cosmetics partnered for E.L.F.’s new spot showing off their sticky base primer. Coolidge’s slapstick humor is unbeatable in this spot.
| Title | eyes. lips. face. sticky. |
| Agency | Shadow |
| Campaign | e.l.f. Cosmetics Game Day Commercial 2023 |
| Advertiser | E.L.F. Cosmetics |
| Brand | E.L.F. Cosmetics |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Television |
| Length | |
2
Dexcom G7 - Feels Like Magic
Nick Jonas shares the perks of the new Dexcom G7 in a new spot. Showing off the new compact and accurate Dexcom device as well as new features to help keep diabetes in check.
| Title | Feels Like Magic |
| Agency | Marcus Thomas LLC |
| Campaign | Official Big Game 2023 Commercial |
| Advertiser | Dexcom |
| Brand | Dexcom G7 |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Television |
| Length | |
| Actor / Celebrity | N..k J...s Subscribers Only |
3
Symprove - Mega Mix Master
Syprove’s hilarious new spot is a spoof on social media wellness videos and influencer products. Sharing this innovative style of marketing, Syprove’s spot promoted gut health tips backed by science.
| Title | Mega Mix Master |
| Agency | Lucky Generals |
| Campaign | Mega Mix Master |
| Advertiser | Symprove |
| Brand | Symprove |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Web Film |
| Length | |
4
Pfizer - Unwelcome Guest
Sparks fly in Pfizer’s new spot featuring Martha Stewart. Stewart explains why she got the new updated booster for COVID-19, designed to help against the recent Omicron variants.
| Title | Unwelcome Guest |
| Agency | VML |
| Campaign | Unwelcome Guest |
| Advertiser | Pfizer |
| Brand | Pfizer |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Television |
| Length | |
| Chief Creative Officer | W...e B..t Subscribers Only |
| Chief Creative Officer | J...n Xe.....los Subscribers Only |
| Chief Creative Officer | A..e Re......erg Subscribers Only |
| Creative Director | Gu.....mo A....na Subscribers Only |
| Creative Director | B...e Ja....on Subscribers Only |
| Chief Client Officer | J...n G...e Subscribers Only |
| Actor / Celebrity | M...ha S....rt Subscribers Only |
5
Otrivin - Otrivin helps India’s school children breathe cleaner by transforming toxic air into pencils
Pioneering a clean air initiative, Otrivin collects pollution by-products and uses them to make pencils for children in Bengaluru, India. This spot shows off the benefit that this initiative has brought to three schools in India so far.
| Title | Otrivin helps India’s school children breathe cleaner by transforming toxic air into pencils |
| Title (original language) | Pollution Capture Pencils |
| Brief | The Pollution Pencils program made the invisible pollution problem visible–by turning it into something positive: Pencils. The pencils served as an educational tool for students, and a fundraising tool for the public. But more importantly, it created a self-sustaining ecosystem that helps fund and supply air purifiers in schools to bring cleaner air to underprivileged young students across the country. |
| Agency | Wunderman Thompson |
| Campaign | Pollution capture pencils |
| Advertiser | Haleon |
| Brand | Otrivin |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Market | Subscribers Only |
| Advertising Agency | Wu.....an Th....on I...a Subscribers Only |
| Creative Agency | Wu.....an Th....on G...al Subscribers Only |
| Global Chief Creative Officer | ..s K....en Subscribers Only |
| Global Chief Creative Officer | D...el B...er Subscribers Only |
| Creative Agency | Wu.....an Th....on Si.....re Subscribers Only |
| Chief Creative Officer | M....sz Mr.....ak Subscribers Only |
| Executive Creative Director | ..n L..e Subscribers Only |
| Creative Director | A...i Ni....ni Subscribers Only |
| Associate Creative Director | T...ka S....er Subscribers Only |
| Art Director | Nu....ee Pis.......atam Subscribers Only |
| Account Management | G..y L...on Subscribers Only |
| Global Account Director | H...a Es....er Subscribers Only |
| Project Manager | G..y L...on Subscribers Only |
| Project Manager | L..a O....rien Subscribers Only |
| Account Management | Wu.....an Th....on Si.....re Subscribers Only |
| Account Management | Wu.....an Th....on D...i Subscribers Only |
| Production (Agency) | Wu.....an Th....on Si.....re Subscribers Only |
| Executive Producer | K...e ..g Subscribers Only |
EDITOR'S PICK
+1
Kleenex - Save the Sleeve
This spot from Kleenex shows how to protect from the ick, eww, and yuck that parents see from children every day.
| Title | Save the Sleeve |
| Agency | FCB London |
| Campaign | Save the Sleeve |
| Advertiser | Kimberly-Clark Worldwide, Inc. |
| Brand | Kleenex |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Television |
| Length | |
| Chief Creative Officer | O..n ..e Subscribers Only |
| Copywriter | Jo....an T...e Subscribers Only |
| Advertising Manager | Ch....of B..r Subscribers Only |
| Account Director | K....en B...es Subscribers Only |
| Director | A..x D....ng Subscribers Only |
| Editor | S...n E....ce Subscribers Only |
| Director of Photography (DOP) | L..e S...ly Subscribers Only |
| Creative Director | ..b F...en Subscribers Only |
| Art Director | ..b F...en Subscribers Only |
| Creative Director | ..n U...r Subscribers Only |
| Copywriter | ..n U...r Subscribers Only |
| Strategist | L...e N...an Subscribers Only |
| Agency Producer | B..a T...as Subscribers Only |
| Advertising Manager | M..t S...e Subscribers Only |
| Advertising Manager | E..a D..w Subscribers Only |
| Sound Designer | J...s E....tt Subscribers Only |
| Photographer | J....ta Ri....ds Subscribers Only |
| Account Manager | ..t Sar.......los Subscribers Only |
| Account Manager | K...e O....rien Subscribers Only |
| Advertising Manager | St.....ie M....ll Subscribers Only |
| Advertising Manager | J....ca G....ng Subscribers Only |
| Advertising Manager | L...en T...or Subscribers Only |
| Music | S..o M...c Subscribers Only |
| Post Production | C...T L...on Subscribers Only |
| Sound Production | N..8 Subscribers Only |
| Production Company | F...T Subscribers Only |
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