TOP5
TOP
5
Innovative Marketing

Best of innovative marketing : Feb 8, 2023

1

Budapest Business Journal - Elden Fake News

Sensibiliser et combattre les fake news via une activation dans un jeu en ligne célèbre : Elden Ring

TitleElden Fake News
Agency
Campaign Elden Fake News
Advertiser Budapest Business Journal
Brand Budapest Business Journal

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Length
Chief Creative Officer I...an B....ok Subscribers Only
Chief Creative Officer L....te K...cs Subscribers Only
Creative Director ..m S...h Subscribers Only
Senior Art Director Z...fia F...ék Subscribers Only
Associate Creative Director A..m L...rt Subscribers Only
Copywriter R...el R..s Subscribers Only
Copywriter M....us L....ti Subscribers Only
Copywriter T...�s �..ám Subscribers Only
Art Director V...or L...s Subscribers Only
Art Director K..ê B....sa Subscribers Only
Account Director R..a B...o Subscribers Only
Client Services Director L....te B...nt Subscribers Only
Designer B...o Ol....ra Subscribers Only
Account Manager L..i S...o Subscribers Only
Advertising Manager T...s B...a Subscribers Only
2

Child Focus - OK Groomer
VML

Un jeu vidéo qui sensibilise et éduque les plus jeunes à reconnaître et réagir face aux prédateurs sexuels.

TitleOK Groomer
Agency
Campaign OK Groomer
Advertiser Child Focus
Brand Child Focus

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Gaming
Length
More InformationSubscribers Only
Chief Creative Officer S...ra B..d Subscribers Only
Executive Creative Director K....of S...s Subscribers Only
Creative Director K...er Ja....ns Subscribers Only
Creative Director A...n T...as Subscribers Only
Creative Team C...ic T....is Subscribers Only
Creative Team T..s Dej......ere Subscribers Only
Account Manager D...e Mi....ls Subscribers Only
Account Manager B....ra ..n D...el Subscribers Only
Strategist Al.....er Ko.....rg Subscribers Only
Copywriter J...e R...s Subscribers Only
Copywriter ..m .e B...k Subscribers Only
Copywriter G...n W..t Subscribers Only
Copywriter J...ôme ..n ..n B...ck Subscribers Only
Project Manager H..o Gr.....it Subscribers Only
Developer B..m V....ck Subscribers Only
Developer J...n Sc.....er Subscribers Only
Developer G...e C...s Subscribers Only
Developer S...e Ga.....ns Subscribers Only
Developer ..m S....en Subscribers Only
Developer K..n Sp......jer Subscribers Only
Designer B..t B....rs Subscribers Only
Designer K...l ..n G...t Subscribers Only
Producer Ca....ne ..n R...t Subscribers Only
Production Company Ki....ma Subscribers Only
Designer J....ey U..n Subscribers Only
Designer J..g M...r Subscribers Only
Designer C...ic T....is Subscribers Only
Sound Designer M...o ..n R..t Subscribers Only
3

Oreo - OREO Xbox special edition

Une édition spéciale de biscuits OREO qui permet de créer des codes débloquant des cadeaux sur Xbox

TitleOREO Xbox special edition
Agency
Campaign OREO Xbox special edition
Advertiser Mondelez International
Brand Oreo

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Digital
Length
Advertising Manager Gu.....me B....en Subscribers Only
Advertising Manager C...ra M...io Subscribers Only
Advertising Manager Jo....an R..n Subscribers Only
Advertising Manager A...a M...ag Subscribers Only
Advertising Manager M...os Wa.....erg Subscribers Only
Advertising Manager G...on D...ld Subscribers Only
Advertising Manager B..u Ak.....in Subscribers Only
Advertising Manager S...t Z...l Subscribers Only
Client Partner Mi.....ft Subscribers Only
Chief Creative Officer D...is ..y Subscribers Only
Business Affairs St.....ie R..p Subscribers Only
Executive Creative Director Ch.....an A...t Subscribers Only
Executive Creative Director ..n P....ch Subscribers Only
Partner M...el ..z C....ya Subscribers Only
Account Manager E...ra Fe.....dez R...a Subscribers Only
Strategy Partner J...s W....ey Subscribers Only
Strategy Partner J...s L...an Subscribers Only
Strategy Partner S...h Sa....rd Subscribers Only
Concept Artist G....el Le.....ur Subscribers Only
Concept Artist ..n Gu.....�es Subscribers Only
Art Director ..n Gu.....�es Subscribers Only
Art Director E....do M...do Subscribers Only
Art Director M....lo S...ti Subscribers Only
Art Director C..a S....ra Subscribers Only
Copywriter G....el Le.....ur Subscribers Only
Copywriter D....la Je.....it Subscribers Only
Photography Studio ..P S....os Subscribers Only
Account Director P...a An.....elt Subscribers Only
Account Director B....ix I...i Subscribers Only
Account Manager A...s ..r Subscribers Only
Production Company Ic.....ast G....ny Subscribers Only
Director D....ic O�.....rdan Subscribers Only
Producer R...rt S..g Subscribers Only
Post Production C...p Pr......ons Subscribers Only
4

Vanish - #ReskinChallenge

Sensibiliser à la fast-fashion et au fait de porter et porter à nouveau ses vêtements via le gaming et des influenceurs habituellement gros consommateurs de Skins.

Title#ReskinChallenge
Agency
Campaign #ReskinChallenge
Advertiser Reckitt Benckiser
Brand Vanish

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Digital
Length
Creative Agency
Marketing Director C...em Ku....us Subscribers Only
Marketing Manager G...n G...r Subscribers Only
Chief Creative Officer V...i M....re Subscribers Only
Global Creative Partner E...ot H...is Subscribers Only
Creative Team ..n A...os Subscribers Only
Creative Team ..m A..o Subscribers Only
Managing Partner A...oa Wa.....th Subscribers Only
Business Director ..m Sk....ko Subscribers Only
Senior Account Director Ca.....ne M...yn Subscribers Only
Group Strategy Director B...y Tayl........nson Subscribers Only
Agency Producer St....ie P...e Subscribers Only
Assistant Agency Producer L..y F....ll Subscribers Only
Production Director M....ew K..g Subscribers Only
Brand Designer S...h B...er Subscribers Only
Conceptual Design M...an S....ey Subscribers Only
Chief Creative Officer F....ce Pl.....es Subscribers Only
Account Director Em....el M...k Subscribers Only
Project Manager T....ud G...od Subscribers Only
PR Influence Manager C...a G....rd Subscribers Only
PR Influence Officer C...ine T..n Subscribers Only
5

Canal+ - Binge-fit

Une application qui vous invite à vous remettre au sport pour gagner des récompenses qui vous remettent sur le canapé pour binge-watcher vos séries préférées.

TitleBinge-fit
Agency
Campaign Binge-fit
Advertiser CANAL+
Brand Canal+

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Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
Media Type Digital
Length
More InformationSubscribers Only
Advertising Manager E...ie Pi....ni Subscribers Only
Advertising Manager C...ine Po.....yot Subscribers Only
Advertising Manager C....le H....ult Subscribers Only
Account Management Be....le To....no Subscribers Only
Account Management Ma....de L...�on Subscribers Only
Account Management C....le S....ud Subscribers Only
Executive Creative Director St....ane Xi....as Subscribers Only
Creative Director N....as L....er Subscribers Only
Art Director J...émy Tr....ni Subscribers Only
Copywriter Ba....te Sz.....ki Subscribers Only
Strategic Planning Director se.....en ho....se Subscribers Only
Traffic Manager N..a D...et Subscribers Only
Agency TV Producer K...m N...ur Subscribers Only
Agency TV Producer L...ie l..y Subscribers Only
Production Company G....al ..p Subscribers Only
Sound Production ..M .�� G...n U...ed M...c Subscribers Only
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