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1
Budapest Business Journal - Elden Fake News
Sensibiliser et combattre les fake news via une activation dans un jeu en ligne célèbre : Elden Ring
| Title | Elden Fake News |
| Agency | White Rabbit |
| Campaign | Elden Fake News |
| Advertiser | Budapest Business Journal |
| Brand | Budapest Business Journal |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Chief Creative Officer | I...an B....ok Subscribers Only |
| Chief Creative Officer | L....te K...cs Subscribers Only |
| Creative Director | ..m S...h Subscribers Only |
| Senior Art Director | Z...fia F...ék Subscribers Only |
| Associate Creative Director | A..m L...rt Subscribers Only |
| Copywriter | R...el R..s Subscribers Only |
| Copywriter | M....us L....ti Subscribers Only |
| Copywriter | T...�s �..ám Subscribers Only |
| Art Director | V...or L...s Subscribers Only |
| Art Director | K..ê B....sa Subscribers Only |
| Account Director | R..a B...o Subscribers Only |
| Client Services Director | L....te B...nt Subscribers Only |
| Designer | B...o Ol....ra Subscribers Only |
| Account Manager | L..i S...o Subscribers Only |
| Advertising Manager | T...s B...a Subscribers Only |
2
Child Focus - OK Groomer
Un jeu vidéo qui sensibilise et éduque les plus jeunes à reconnaître et réagir face aux prédateurs sexuels.
| Title | OK Groomer |
| Agency | VML |
| Campaign | OK Groomer |
| Advertiser | Child Focus |
| Brand | Child Focus |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Gaming |
| Length | |
| More Information | Subscribers Only |
| Chief Creative Officer | S...ra B..d Subscribers Only |
| Executive Creative Director | K....of S...s Subscribers Only |
| Creative Director | K...er Ja....ns Subscribers Only |
| Creative Director | A...n T...as Subscribers Only |
| Creative Team | C...ic T....is Subscribers Only |
| Creative Team | T..s Dej......ere Subscribers Only |
| Account Manager | D...e Mi....ls Subscribers Only |
| Account Manager | B....ra ..n D...el Subscribers Only |
| Strategist | Al.....er Ko.....rg Subscribers Only |
| Copywriter | J...e R...s Subscribers Only |
| Copywriter | ..m .e B...k Subscribers Only |
| Copywriter | G...n W..t Subscribers Only |
| Copywriter | J...ôme ..n ..n B...ck Subscribers Only |
| Project Manager | H..o Gr.....it Subscribers Only |
| Developer | B..m V....ck Subscribers Only |
| Developer | J...n Sc.....er Subscribers Only |
| Developer | G...e C...s Subscribers Only |
| Developer | S...e Ga.....ns Subscribers Only |
| Developer | ..m S....en Subscribers Only |
| Developer | K..n Sp......jer Subscribers Only |
| Designer | B..t B....rs Subscribers Only |
| Designer | K...l ..n G...t Subscribers Only |
| Producer | Ca....ne ..n R...t Subscribers Only |
| Production Company | Ki....ma Subscribers Only |
| Designer | J....ey U..n Subscribers Only |
| Designer | J..g M...r Subscribers Only |
| Designer | C...ic T....is Subscribers Only |
| Sound Designer | M...o ..n R..t Subscribers Only |
3
Oreo - OREO Xbox special edition
Une édition spéciale de biscuits OREO qui permet de créer des codes débloquant des cadeaux sur Xbox
| Title | OREO Xbox special edition |
| Agency | Saatchi & Saatchi Düsseldorf |
| Campaign | OREO Xbox special edition |
| Advertiser | Mondelez International |
| Brand | Oreo |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Digital |
| Length | |
| Advertising Manager | Gu.....me B....en Subscribers Only |
| Advertising Manager | C...ra M...io Subscribers Only |
| Advertising Manager | Jo....an R..n Subscribers Only |
| Advertising Manager | A...a M...ag Subscribers Only |
| Advertising Manager | M...os Wa.....erg Subscribers Only |
| Advertising Manager | G...on D...ld Subscribers Only |
| Advertising Manager | B..u Ak.....in Subscribers Only |
| Advertising Manager | S...t Z...l Subscribers Only |
| Client Partner | Mi.....ft Subscribers Only |
| Chief Creative Officer | D...is ..y Subscribers Only |
| Business Affairs | St.....ie R..p Subscribers Only |
| Executive Creative Director | Ch.....an A...t Subscribers Only |
| Executive Creative Director | ..n P....ch Subscribers Only |
| Partner | M...el ..z C....ya Subscribers Only |
| Account Manager | E...ra Fe.....dez R...a Subscribers Only |
| Strategy Partner | J...s W....ey Subscribers Only |
| Strategy Partner | J...s L...an Subscribers Only |
| Strategy Partner | S...h Sa....rd Subscribers Only |
| Concept Artist | G....el Le.....ur Subscribers Only |
| Concept Artist | ..n Gu.....�es Subscribers Only |
| Art Director | ..n Gu.....�es Subscribers Only |
| Art Director | E....do M...do Subscribers Only |
| Art Director | M....lo S...ti Subscribers Only |
| Art Director | C..a S....ra Subscribers Only |
| Copywriter | G....el Le.....ur Subscribers Only |
| Copywriter | D....la Je.....it Subscribers Only |
| Photography Studio | ..P S....os Subscribers Only |
| Account Director | P...a An.....elt Subscribers Only |
| Account Director | B....ix I...i Subscribers Only |
| Account Manager | A...s ..r Subscribers Only |
| Production Company | Ic.....ast G....ny Subscribers Only |
| Director | D....ic O�.....rdan Subscribers Only |
| Producer | R...rt S..g Subscribers Only |
| Post Production | C...p Pr......ons Subscribers Only |
4
Vanish - #ReskinChallenge
Sensibiliser à la fast-fashion et au fait de porter et porter à nouveau ses vêtements via le gaming et des influenceurs habituellement gros consommateurs de Skins.
| Title | #ReskinChallenge |
| Agency | Havas London |
| Campaign | #ReskinChallenge |
| Advertiser | Reckitt Benckiser |
| Brand | Vanish |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Digital |
| Length | |
| Creative Agency | Havas Play |
| Marketing Director | C...em Ku....us Subscribers Only |
| Marketing Manager | G...n G...r Subscribers Only |
| Chief Creative Officer | V...i M....re Subscribers Only |
| Global Creative Partner | E...ot H...is Subscribers Only |
| Creative Team | ..n A...os Subscribers Only |
| Creative Team | ..m A..o Subscribers Only |
| Managing Partner | A...oa Wa.....th Subscribers Only |
| Business Director | ..m Sk....ko Subscribers Only |
| Senior Account Director | Ca.....ne M...yn Subscribers Only |
| Group Strategy Director | B...y Tayl........nson Subscribers Only |
| Agency Producer | St....ie P...e Subscribers Only |
| Assistant Agency Producer | L..y F....ll Subscribers Only |
| Production Director | M....ew K..g Subscribers Only |
| Brand Designer | S...h B...er Subscribers Only |
| Conceptual Design | M...an S....ey Subscribers Only |
| Chief Creative Officer | F....ce Pl.....es Subscribers Only |
| Account Director | Em....el M...k Subscribers Only |
| Project Manager | T....ud G...od Subscribers Only |
| PR Influence Manager | C...a G....rd Subscribers Only |
| PR Influence Officer | C...ine T..n Subscribers Only |
5
Canal+ - Binge-fit
Une application qui vous invite à vous remettre au sport pour gagner des récompenses qui vous remettent sur le canapé pour binge-watcher vos séries préférées.
| Title | Binge-fit |
| Agency | BETC Paris |
| Campaign | Binge-fit |
| Advertiser | CANAL+ |
| Brand | Canal+ |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Philosophy | Subscribers Only |
| Media Type | Digital |
| Length | |
| More Information | Subscribers Only |
| Advertising Manager | E...ie Pi....ni Subscribers Only |
| Advertising Manager | C...ine Po.....yot Subscribers Only |
| Advertising Manager | C....le H....ult Subscribers Only |
| Account Management | Be....le To....no Subscribers Only |
| Account Management | Ma....de L...�on Subscribers Only |
| Account Management | C....le S....ud Subscribers Only |
| Executive Creative Director | St....ane Xi....as Subscribers Only |
| Creative Director | N....as L....er Subscribers Only |
| Art Director | J...émy Tr....ni Subscribers Only |
| Copywriter | Ba....te Sz.....ki Subscribers Only |
| Strategic Planning Director | se.....en ho....se Subscribers Only |
| Traffic Manager | N..a D...et Subscribers Only |
| Agency TV Producer | K...m N...ur Subscribers Only |
| Agency TV Producer | L...ie l..y Subscribers Only |
| Production Company | G....al ..p Subscribers Only |
| Sound Production | ..M .�� G...n U...ed M...c Subscribers Only |
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