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1
Apertura Magazine - Hasta las bolas
The Juju
In this commemorative campaign of its 38th anniversary, Apertura magazine, The Juju, traveled to the financial capital of the world with a red cloak to rub “the balls” of the famous bull of Wall Street, to bring luck to Argentina's bad economy.
| Title | Hasta las bolas |
| Title (original language) | Hasta las bolas |
| Agency | The Juju |
| Campaign | #LuckyBalls |
| Advertiser | Apertura Magazine |
| Brand | Apertura Magazine |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Others |
| Length | |
| General Creative Director | N....as Za....ga Subscribers Only |
| General Creative Director | Fe....co P...a M....ro Subscribers Only |
| General Account Director | P...a M...na R...ro Subscribers Only |
| Account Supervisor | B...�n C..z Subscribers Only |
| Executive Agency Producer | Em....no Al.....ga Subscribers Only |
| Agency Producer | N....ás Gi.....ca Subscribers Only |
| Art Director | N....ás F....an Subscribers Only |
| Editor | M...ha Be....ci Subscribers Only |
| Creative Team | J..n Ma.....li Subscribers Only |
| Creative Team | F...co Va....ta Subscribers Only |
| Production Company Producer | H...ca C..e Subscribers Only |
| Direction | N...o ..l C...o Subscribers Only |
| Direction | T...�s S....ne Subscribers Only |
| Executive Producer | D...o T....ra Subscribers Only |
| Executive Producer | F...o Ci.....sti Subscribers Only |
| Executive Producer | M....na S....se Subscribers Only |
| Production Company Producer | R...na L..o Subscribers Only |
| Production Company Producer | ..a Ma.....aum Subscribers Only |
| Editor | C...la C...po Subscribers Only |
| Post Production | Cr....an M...in Subscribers Only |
| Sound | P...o L..o Subscribers Only |
| 3D Graphics | N..a C...ey Subscribers Only |
| Advertising Manager | M....na Su.....ch C..o Subscribers Only |
2
Flybondi - High Cost
In a marketing strategy in which creativity gives consumers much to talk about, Flybondi, the Argentine low cost airline, makes a call for attention within the Hot Sale with absurdly high prices.
| Title | High Cost |
| Agency | HOY by Havas |
| Campaign | High Cost |
| Advertiser | Flybondi |
| Brand | Flybondi |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Others |
| Length | |
| Chief Creative Officer | P...r L....do Subscribers Only |
| Regional Chief Creative Officer | T..y Wa.....nn Subscribers Only |
| Creative Director | M...�a L...n D....re Subscribers Only |
| Creative Director | H...an Da....no Subscribers Only |
| Creative Director | D...an Pa....li Subscribers Only |
| Creative Director | Sa....go L....ma Subscribers Only |
| Editor | N....as Tr.....se Subscribers Only |
| Art Director | D...d N...�ez Subscribers Only |
| Art Director | Sa....go E....vez Subscribers Only |
| Production Company Producer | M...e Or.....ky Subscribers Only |
| Editor | Jua.......tián G...o Subscribers Only |
| Editor | N....ás Ca.....ano Subscribers Only |
| Editor | C....la A...s Subscribers Only |
| Advertising Manager | Fe....co P....ri Subscribers Only |
| Advertising Manager | M...�a An....ica B....ti Subscribers Only |
| Copywriter | J..k F....ca Subscribers Only |
3
Cerveza Victoria - Children in the Mix
To present its Vicky Chelada, Cerveza Victoria promotes its variety of flavors and ingredients representative of Mexican culture.
| Title | Children in the Mix |
| Agency | Ogilvy Mexico |
| Campaign | Modo "¡Soy tu sicariaaa!" |
| Advertiser | Grupo Modelo |
| Brand | Cerveza Victoria |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Television |
| Length | |
| Brand Director | Y..e Ar.....en Subscribers Only |
| Brand Manager | Sa....ha H....ra Subscribers Only |
| Chief Creative Officer | J....ca Ap.....iz Subscribers Only |
| Creative Director | J..e M...o M...oz En....ez Subscribers Only |
| Creative Director | R....go ..l ..o Subscribers Only |
| Associate Creative Director | J...er M..o Subscribers Only |
| Associate Creative Director | K...n M...ia Subscribers Only |
| Copywriter | D...el S...ra Subscribers Only |
| Copywriter | �...el I...ñez Subscribers Only |
| Art Director | J...é Go....lez Subscribers Only |
| Art Director | E....ue C...al Subscribers Only |
| Account Planner | Mi....le Qu......lla Subscribers Only |
| Account Planner | Pa....io Be.....es Subscribers Only |
| Account Director | M...a ..l P...r Tr....is Subscribers Only |
| Account Supervisor | N..i B....ño Subscribers Only |
| Project Manager | Y..n ..m S..g Subscribers Only |
| Account Executive | A....do Sa....on Subscribers Only |
| Production Company Producer | R..a E...a Ar.....di Subscribers Only |
| PR Agency | Tr.....tera Subscribers Only |
| Production Company | Or....al F...s M...co Subscribers Only |
4
KFC - The Annexation Buckets
Commemorating the annexation of the Guanacaste territory to Costa Rica, homage is paid to an ancient tradition in ceramics: the ancestral Chorotega technique. To boost economic development and tourism in the region, KFC incorporates ceramic designs of its famous Bucket made by local artisans and potters into a unique collection of 45 pieces to be displayed and auctioned.
| Title | The Annexation Buckets |
| Agency | Havas Costa Rica |
| Campaign | The Annexation Buckets |
| Advertiser | KFC |
| Brand | KFC |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Packaging, Branding & Design |
| Length | |
| Chief Executive Officer (CEO) | D...o G...ía Subscribers Only |
| Chief Creative Officer | J....at P....la Subscribers Only |
| Art Director | R....to M....es Subscribers Only |
| Creative Director | Y...y G...o Subscribers Only |
| Creative Director | J...er A...ca Subscribers Only |
| Art Director | Y...y G...o Subscribers Only |
| Graphic Designer | A..x S....ar Subscribers Only |
| Account Director | Ja.....ine Ca....lo Subscribers Only |
| Account Executive | M....sa Go....les Subscribers Only |
| Executive Production Director | W...er Be.....es Subscribers Only |
| Music | Gu.....mo Ma.....os Subscribers Only |
| Other | M....sa R...s Subscribers Only |
| Other | Ca....na R...s Subscribers Only |
| Other | S...�a F....es Subscribers Only |
| Other | M...el C...os Subscribers Only |
5
Mercedes-Benz - The Mercedes-Benz Online Showroom
Sensationally simple: The Mercedes Benz Online Showroom.
| Title | The Mercedes-Benz Online Showroom |
| Agency | Leo Burnett Colombia |
| Campaign | The Mercedes-Benz Online Showroom |
| Advertiser | Daimler AG |
| Brand | Mercedes-Benz |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Global Executive Creative Director | O..a L...�a Vi....as Subscribers Only |
| Chief Creative Officer | A..y D...y Subscribers Only |
| Chief Creative Officer | Ma....io Sa.....to Subscribers Only |
| General Creative Director | A...és Re....po "...a Subscribers Only |
| Creative Director | Sa....go L...da Subscribers Only |
| Advertising Manager | L...a Ca....lo Subscribers Only |
| Advertising Manager | O...er H..l Subscribers Only |
| Account Director | D...e A...ah Subscribers Only |
| Copywriter | Al.....ra Ro.....ez Subscribers Only |
| Art Director | L..s Go....ez Subscribers Only |
| Art Director | L..a G...ón Subscribers Only |
| Content Producer | �...lo Ma....nez Subscribers Only |
| Account Supervisor | Al.....ra G...z Subscribers Only |
| Director | M....el G...ey Subscribers Only |
| Production Company | Pa....an Subscribers Only |
| Post Production | El....ic T....er L...on Subscribers Only |
| Post Production | H....in P...l Subscribers Only |
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