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The best in public interest and CSR communications globally

Curated by AdForum in association with ACT Responsible www.act-responsible.org

This section is brought to you by our partner ACT Responsible. ACT stands for Advertising Commununity Together. Their mission is to unite the advertising industry around social responsibility and sustainable development, and share good practices.

The best in public interest and CSR communications globally : Mar 14, 2024

Nosotras Women Connecting - Welcome To The Group

PHD

Empowering Change! Find out how in just 5 days, Costa Rican girls' WhatsApp Campaign turned phone numbers into a policy, making free menstrual products in schools a reality!

PHD

PHD San José, Costa Rica

3190

This ad is part of the ACT Responsible Collection

Brand: Nosotras Women Connecting
Country: Costa Rica

Advertiser: Nosotras Women Connecting

Title	Welcome To The Group
Agency	PHD
Campaign	Welcome To The Group
Advertiser	Nosotras Women Connecting
Brand	Nosotras Women Connecting
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Philosophy	Subscribers Only
Problem	Subscribers Only
Result	Subscribers Only
Media Type	Case Study
Length	130 seconds
Creative Director	Cr....an C...lo D..az Subscribers Only
Copywriter	Cr....an C...lo D..az Subscribers Only
Chief Executive Officer (CEO)	A..n V....ub Subscribers Only
Managing Director	M...el P..a Subscribers Only
Planning Director	M...ica B...co Subscribers Only
Head Of Planning	An....ica Tr.....do Subscribers Only
Art Director	Al.....er S....ar Subscribers Only
Producer	A....da F...s Subscribers Only
Producer	K...u Cr....rs Subscribers Only

PETA - Poutine

Archer Troy

By using the image of dictators, Acher Troy (for PETA) has a clear message : leather is dangerous. From the production to the purchase, leather clothes are creating way more damages than we think. Just as dictators that causes suffering and devastation, wearing leather affects the world by Killing animals, causing cancers and amplifying global warming.

Archer Troy

Archer Troy Mexico City, Mexico

3124

This ad is part of the ACT Responsible Collection

Brand: PETA
Country: Mexico

Advertiser: People for the Ethical Treatment of Animals PETA

Title	Poutine
Agency	Archer Troy
Campaign	Dangerous Leather
Advertiser	People for the Ethical Treatment of Animals PETA
Brand	PETA
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Outdoor/Out of Home

Wonder Women Tech - ePolice Station

AlmapBBDO

Are you facing misogyny in online games? Wonder Women Tech, in collaboration with AlmapBBDO, presents a solution: a virtual police station in GTA that enforces real pursuit. Let's put an end to hateful comments and cyberharassment; gaming should be a safe space for all women

AlmapBBDO

AlmapBBDO São Paulo, Brazil

5066

This ad is part of the ACT Responsible Collection

Brand: Wonder Women Tech
Country: Brazil

Advertiser: Wonder Women Tech

Title	ePolice Station
Agency	AlmapBBDO
Campaign	ePolice Station
Advertiser	Wonder Women Tech
Brand	Wonder Women Tech
Date of First Broadcast/Publication	2024 / 3
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	For the past few years, GTA RP has included police stations as part of the game's plot. In a mod to the game's open-source code, in partnership with a server, the map will now include an ‘E-Police Station,' a virtual police station identical to its real-world counterpart, set up specifically to address crimes against women. When players are harassed or witness violent interactions, they are encouraged to capture and save evidence on the platform. Then their avatar can head over to the virtual station, where they'll be guided through the process of filing an official police report, all without having to leave the game. The complaint, once submitted, will be duly investigated by the authorities
Philosophy	After countless surveys have shown the degree of hostility faced by women in the gaming world, Wonder Women Tech (WWT), an NGO and global ecosystem dedicated to incentivizing and contributing toward female inclusion in the tech world, presents the first e-police station created for women to file real complaints straight from the game. From now on, players will find a new beta tool in GTA RP that will support them by making it easier to access official police platforms for filing electronic incident reports about incidents of harassment, threats, and other forms of violence.
Media Type	Digital
Length	71 seconds
More Information	https://e-policestation.com/
President	Filipe Bartholomeu
Chief Executive Officer (CEO)	Filipe Bartholomeu
Chief Creative Officer	Luiz Sanches
Executive Creative Director	Rafael Gil
Executive Creative Director	Rodrigo Almeida
Creative Team	Aline Fucs
Creative Team	Rafaela Grotti
Creative Team	Ingryd Cruz
Creative Team	Felipe Paganoti
Creative Team	Igor Pontes
Creative Director	Deborah Vasques
Creative Director	Eduardo Vares
Project Manager	Julia Newman
Project Manager	Marillia Alves
Account Planner	Rita Almeida
Account Planner	Daniela Ferrari
Account Planner	Júlia Martins
Content	Chris Melo
Content	Bruna Prado
Digital Production	Lilian Cavallini
Digital Production	Luan Henriques
Post Production	Monster Films
Sound Production	Cabaret
Production Company	Monster Films
Executive Producer	Renato Rocha
Executive Producer	Ailton Almeida
Production Company Producer	Taisa Mastri
Production Company Producer	Luisa Zorzetti
Production Manager	Victoria Andria
Editor	Tiago Carezzato
Editor	Robert Luna
Animation	Guilherme Pinto
Animation	Chrisler Soares
Animation	José Augusto
Music Producer	Gab Scatolin
Music Composer	Guilherme Azem
Audio Post	Gab Scatolin
Advertising Manager	Lisa Mae Brunson
Advertising Manager	Melissa Kyle Cofer
Advertising Manager	Alicia Andrade
Advertising Manager	Jules Dudko
Advertising Manager	Lexi St. John
Advertising Manager	Marina Spryou

Boomerang - Stop Plastic Horror 2

Boomerang

Dive into the urgent reality: every second, 100 tonnes of waste flood our seas, with 80% being plastic. "Stop Plastic Horror" is a call to action, illuminating the consequences of plastic pollution on our oceans

Boomerang

Boomerang Casablanca, Morocco

3192

This ad is part of the ACT Responsible Collection

Brand: Boomerang
Country: Morocco

Advertiser: Boomerang

Title	Stop Plastic Horror 2
Agency	Boomerang
Campaign	Stop Plastic Horror
Advertiser	Boomerang
Brand	Boomerang
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Posted	February 2024
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Print
Creative Director	S...ra R..i Subscribers Only
Art Director	O....ne Z...I Subscribers Only
Art Director	K...hi F...ah Subscribers Only
Art Director	A..z S...h Subscribers Only
Copywriter	S...ia M....uz Subscribers Only

ItsHerWay - #MakeUpForThePayGap

Leo Burnett Middle East & North Africa

Unlock your potential, learn how mastering your makeup can propel your career, an turn it to professional success

Title	#MakeUpForThePayGap
Agency	Leo Burnett Middle East & North Africa
Campaign	#MakeUpForThePayGap
Advertiser	ItsHerWay.com
Brand	ItsHerWay
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Posted	March 2024
Business Sector	Subscribers Only
Media Type	Web Film
Length	107 seconds

Helsinki Pride - Respect begins with pride

TBWA\ Helsinki

By blending heat mapping technology with photography, portraits of Helsinki Pride community members radiate in the vibrant colors of the rainbow. Within the campaign imagery, the essence of human connection is vividly portrayed through the hues of the Pride flag. These visuals not only emphasize the endeavors undertaken by the Pride movement but also depict pride as a potent and affirmative energy originating from within.

TBWA\ Helsinki

TBWA\ Helsinki Helsinki, Finland

Awards

3558

This ad is part of the ACT Responsible Collection

Brand: Helsinki Pride
Country: Finland

Advertiser: Helsinki Pride

Title	Respect begins with pride
Agency	TBWA\ Helsinki
Campaign	Pride shines from within
Advertiser	Helsinki Pride
Brand	Helsinki Pride
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Posted	December 2023
Business Sector	Subscribers Only
Media Type	Print