TOP5
TOP
5
Best marketing campaigns globally
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns : Jun 22, 2016

1

Swedish Tourist Association - The Swedish Number (132s)

"Is there an Ikea on every corner?

TitleThe Swedish Number (132s)
BriefSweden is a fun and friendly place. To prove it, the country became the first to get its own telephone number. Simply call the number, get through to a random Swede, and ask them whatever you want about their homeland. A few lucky callers even got through to the Prime Minister. The idea caught everyone’s imagination: including that of Barack Obama, who mentioned it in a speech. Sweden was trending big time, all thanks to a number.
Agency
Campaign The Swedish Number
Advertiser The Swedish Tourist Council
Brand Swedish Tourist Association

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PostedJune 2016
Business SectorSubscribers Only
StorySubscribers Only
Media Type Direct Marketing
Length
Executive Creative Director B...rn S...hl Subscribers Only
Account Director J....im E...t Subscribers Only
Copywriter M...us Iv....on Subscribers Only
Art Director G...av W....an Subscribers Only
Account Planner J...a Bl.....st Subscribers Only
Account Executive A...ey P...z Subscribers Only
Account Director S....en D...n Subscribers Only
Advertising Manager M...us L..g Subscribers Only
Advertising Manager J...y En....öm Subscribers Only
Advertising Manager J....na M...ay Subscribers Only
2

John Lewis - Monty's Christmas (Case Study)

"Are you a real live penguin?"

TitleMonty's Christmas (Case Study)
Agency
Campaign Monty's Christmas
Advertiser John Lewis
Brand John Lewis

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PostedApril 2015
Business SectorSubscribers Only
Media Type Case Study
Length
Editing Company
Music, Radio and Sound Design
Post Production
Production Company B...k L...on Subscribers Only
Executive Creative Director ..n P...st Subscribers Only
Executive Creative Director E..r S...p Subscribers Only
Creative Team R....rd B..m Subscribers Only
Creative Team D...el F...er Subscribers Only
Managing Partner T...y E...v Subscribers Only
Executive Agency Producer M..t C....ie Subscribers Only
Account Director Ca....ne G....on Subscribers Only
Designer O...er W...s Subscribers Only
Typographer O...er W...s Subscribers Only
Executive Producer J...s St.....me Subscribers Only
Director D...al W...on Subscribers Only
Production Company Producer E..n B...n Subscribers Only
Post Production S...h W...h Subscribers Only
Editor ..e G...t Subscribers Only
Recording Engineer A....ny M...e Subscribers Only
Music Consultant ..i L...nd Subscribers Only
Music, Radio and Sound Design L...nd Subscribers Only
Executive Creative Director ..n T....tt Subscribers Only
Executive Agency Producer C..e E...on Subscribers Only
3

Coop - The Organic Effect

"We're eating pesticides." "Disgusting."

TitleThe Organic Effect
Agency
Campaign Organic Effect
Advertiser Coop
Brand Coop

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Branded Content
Length
Account Supervisor A...rs Ha....an Subscribers Only
Account Manager L..a Gr.....röm Subscribers Only
Account Manager P...ik D....th Subscribers Only
Art Director J...n Eg....er Subscribers Only
Art Director J....na Ho......Bang Subscribers Only
Copywriter J...n O....ro Subscribers Only
Designer V...or Br....jo Subscribers Only
Designer A..l So.....nd Subscribers Only
Account Planner A...ie Sa.....öm Subscribers Only
Account Planner .y Tr.....on Subscribers Only
PR Strategist D....ee M...d Subscribers Only
PR Strategist M..a Br....rg Subscribers Only
PR Agency Ki.....eet Subscribers Only
Agency Producer ..a H...ar Subscribers Only
Agency Producer H...na W..d Subscribers Only
Production Company A..E Pr.....ion Subscribers Only
Post Production N....sk F..m Sh....ut St.....lm Subscribers Only
Director M...us Sv....rg Subscribers Only
Production Company Producer Kr.....er L....on Subscribers Only
Director of Photography (DOP) A...rs Je.....rs Subscribers Only
Production Manager A..i Gy.....ard Subscribers Only
Editor H....ng M..k Subscribers Only
Video Distribution B..n Subscribers Only
Media Agency ..D Subscribers Only
Sound P..p Pr.....ion .B Subscribers Only
Copywriter U...ka Ka....rg Subscribers Only
4

ING Bank - The Next Rembrandt

"Can the great master be brought back to life to create a new painting?"

TitleThe Next Rembrandt
Agency
Campaign The Next Rembrandt
Advertiser ING Group
Brand ING Bank

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Length
More InformationSubscribers Only
Production Company
ECD / Concept ..s K....en Subscribers Only
Concept R...rt N..k Subscribers Only
Concept M..k P....rs Subscribers Only
Creative ARt G...ey S...an Subscribers Only
Copywriter ..s K....en Subscribers Only
Copywriter K...a H...t C....ng Subscribers Only
Tech Lead E....el F...es Subscribers Only
Designer V...sh G....in Subscribers Only
Digital Director J...e Ho.....ng Subscribers Only
Strategist A....ín S....no Subscribers Only
Developer M...is F....en Subscribers Only
Developer ..n Ha....ra Subscribers Only
3D Artist A...e Fe....da Subscribers Only
Editor ..m A...ld Subscribers Only
PR manager J....ca H....ey Subscribers Only
Brand Manager E...ah B....je Subscribers Only
Screen Producer Fr.....que ..n ..r H...en Subscribers Only
Screen Producer M....ka F....en Subscribers Only
Print Producer C....va G...ts Subscribers Only
Animations Kr.....ij Subscribers Only
Special Advisor J...en ..n ..r M..t Subscribers Only
Director Ju....te S....ns Subscribers Only
Executive Producer S...er V....nk Subscribers Only
DIRECTOR SMALL AND MIDMARKET BUSINESS ..n Au....us Subscribers Only
MICROSOFT AZURE LEAD Er....an ..n V...en Subscribers Only
PRODUCT MARKETING MANAGER N...s L...is Subscribers Only
CORPORATE COMMUNCIATION MANAGER Y...te La.....gen Subscribers Only
Marcom Manager ..a .e V...s Subscribers Only
Solution Architect R...n P..l Subscribers Only
5

REI - #OptOutside

"Outdoor retailer REI exists to get people outside."

Title#OptOutside
Agency
Campaign #OptOutside
Advertiser Rei
Brand REI

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PostedApril 2016
Business SectorSubscribers Only
Media Type Case Study
Length
Editing Company
Chairman P..l Ve....es Subscribers Only
Executive Creative Director W..l Mc.....ss Subscribers Only
Creative Director ..e E....rn Subscribers Only
Copywriter A..m Wo....ky Subscribers Only
Art Director A...y Ol....ld Subscribers Only
Designer J...tt C..r Subscribers Only
Designer N...la Br.....ck Subscribers Only
Director of Experience Design J..f T....er Subscribers Only
Director of Experience Design H..d .f D....al D...gn Subscribers Only
Strategy Director G...n J...s Subscribers Only
Strategist M..e R...y Subscribers Only
Business Leader C....en M...e Subscribers Only
Account Supervisor K...ta M..r Subscribers Only
Account Manager A...l R...n Subscribers Only
Account Manager G....an Mc....er Subscribers Only
Business Affairs S....ta G...ia Subscribers Only
Director of Analytics J..f B...er Subscribers Only
Digital Producer A...a C..g Subscribers Only
Director of Integrated Production C...g A...n Subscribers Only
Art Producer Ja.....ine F...r Subscribers Only
Producer J..e G...d Subscribers Only
Project Manager S....on F....er Subscribers Only
Director B...i We.....in Subscribers Only
Line Producer J...n M..z Subscribers Only
Executive Producer L..i St......ker Subscribers Only
MOTION DESIGN V...or B...l Subscribers Only
Executive Producer R...el B...rd Subscribers Only
Executive Producer A..a F...ds Subscribers Only
Print Producer Mi....le W...s Subscribers Only
Digital Producer A...a C...g Subscribers Only
Integrated Producer M..c M...an Subscribers Only
Production Company T..l .f N...h A....ca Subscribers Only
Editor ..m Hu....ns Subscribers Only
Editor P....ck . Subscribers Only
Executive Producer J..e Hu....ns Subscribers Only
Special Effects / VFX Br.....rd ..X Subscribers Only
Artist P....ck Po.....on Subscribers Only
Artist M...y So....on Subscribers Only
Production Company Producer L...a J....on Subscribers Only
Executive Producer J..f Bl....tt Subscribers Only
Mix Z..h F...er Subscribers Only
Mix L..e S....os Subscribers Only
Music Supervision D...d F...er Subscribers Only
EDITOR'S PICK
+1

Loteria De Navidad - Justino

"Justino"

TitleJustino
Agency
Campaign Christmas lottery 2015
Advertiser Loterías Y Apuestas Del Estado
Brand Loteria De Navidad

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
Length
Production Company P....on Pi....es Subscribers Only
Production Company B..R F...s Subscribers Only
General Creative Director J..n Gar........udero Subscribers Only
Executive Creative Director J...�s L..a Subscribers Only
Digital Creative Director I...ki M...í Subscribers Only
Creative Supervisor I....io S...a Subscribers Only
Creative Supervisor A...ro Be....ch Subscribers Only
Art Director I....io S...a Subscribers Only
Art Director Z...k A...r Subscribers Only
Art Director J...er L...z C...e Subscribers Only
Art Director S...io G...ia Subscribers Only
Copywriter A...ro Be....ch Subscribers Only
Client Services Director R....do ..l C...o Subscribers Only
Account Manager S..a C....lo Subscribers Only
Account Executive J...s A....ez Subscribers Only
Digital Director T...a C...da Subscribers Only
Account Executive S...ra A..n Subscribers Only
Technology Department V...tor M...no Subscribers Only
Technology Department H....io P....la Subscribers Only
Technology Department L..s M....no Subscribers Only
Agency Producer N..o S....ez Subscribers Only
Agency Producer E...er G...ía Subscribers Only
Production Company Producer A....st ..l o..s Subscribers Only
Executive Producer M...o F....és Subscribers Only
Production Company Producer P...o G...ia Subscribers Only
Post Production Coordinator T...ra D..z Subscribers Only
Director P....on Subscribers Only
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