TOP5
TOP
5
Best marketing campaigns globally
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns : Mar 11, 2024

1

Starhub - International Women’s Day 2024

Starhub Mobile through TBWA\Singapore highlights the impact of tech inventions by remarkable women, marking International Women's Day.

TitleInternational Women’s Day 2024
Agency
Campaign Nobile Technology
Advertiser StarHub Mobile
Brand Starhub
Date of First Broadcast/Publication 2024 / 3
Business Sector IT & Electrical Components
Story Imagine a world without Wi-Fi, Bluetooth, or a phone without a Call Button. A reality which could have been, if not for Hedy Lamarr, a co-inventor of the Frequency-Hopping Spread Spectrum Technology for wireless communication which enabled the development of Wi-Fi, GPS and Bluetooth capabilities – or Laila Ohlgren, a telecommunications engineer, and enabler of the microprocessor storage of phone numbers (contact list) and the Call Button.
Media Type Web Film
Length
Creative Agency
Production Company
2

San Diego Zoo Wildlife Alliance - Eye to Eye

Beautiful campaign from David&Goliath for the San Diego Zoo's Wildlife Alliance, that connects animals with humans in the world we share.

TitleEye to Eye
Agency
Campaign See Conservation From a New Perspective
Advertiser San Diego Zoo Wildlife Alliance
Brand San Diego Zoo Wildlife Alliance
PostedMarch 2024
Business Sector Leisure Parks, Zoos & Fairs
Media Type Television
Length
Founder
Creative Chairman
Chief Creative Officer
Executive Creative Director
Executive Creative Director
ACD
Art Director
ACD
Copywriter
Art Director
Managing Director
Senior Producer
Director of Business Affairs
Group Director Strategy
Managing Director
Account Director
Director of Creative Services
Production Company
Executive Producer
Executive Producer
Editing Company
Editor
Special Effects / VFX
Special Effects / VFX
Nuke Artist
CG Artist
Senior Producer
Production Coordinator
Executive Producer
Colorization
Colorist
Color Assist
Color Producer
Executive Producer
Mix
Sound Designer
Executive Producer
Copywriter
Business Affairs Manager
Director of Project Management
Chief Marketing Officer (CMO)
Director
Producer
Assistant Editor
Producer
On Set Supervisor
Nuke Artist
Painter
Assistant Mixer
3

Lufthansa - Every story starts with a Yes

Lufthansa tells us human stories of reasons to travel in this wonderful new film through Serviceplan.

TitleEvery story starts with a Yes
Agency
Campaign Yes
Advertiser Lufthansa
Brand Lufthansa
Date of First Broadcast/Publication 2024 / 1
Business Sector Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Media Type Cinema
Length
Advertising Manager
Chief Creative Officer
Media Agency
Production Company
Director
4

B&Q - You Can Do It

Departing from standard home DIY retail advertising, B&Q energizes our ability to improve. New campaign from Uncommon in the UK.

TitleYou Can Do It
Agency
Campaign You Can Do It
Advertiser B&Q
Brand B&Q
Date of First Broadcast/Publication 2024 / 2
Business Sector Drugstores, Specialty Stores
Media Type Television
Length
Media Agency
Production Company
Director
Producer
Executive Producer
Creative Director
Director of Photography (DOP)
Editing Company
Editor
Assistant Editor
Editorial Producer
Sound Production
Sound Engineer
Sound
Sound
Sound Producer
VFX/Post Production
Post-production Producer
VFX Supervisor
Post Production Art Director
DMP & Compositor
Compositor
Colorization
Color Producer
Colorist
Music Supervision
Music Supervision
Music Supervision
5

Haribo - Fishing

This latest campaign continues Haribo's theme of childhood fun even when you're all grown up and fishing on a lake! Creative from the UK's Quiet Storm.

TitleFishing
Agency
Campaign Kids’ Voices
Advertiser Haribo
Brand Haribo
Date of First Broadcast/Publication 2024 / 3
Business Sector Candies
Philosophy HARIBO, the UK’s number one sweet confectionery brand, is marking a decade of its iconic ‘Kids’ Voices’ advertising by launching a brand new instalment, created by Quiet Storm, the independent agency behind the strategy. ‘Fishing’ takes us to the Scottish Highlands, where we meet two grizzled fishermen on a boat in the middle of a loch. Little is happening in terms of their catch but, in classic ‘Kids’ Voices’ style, things brighten up when one offers the other a pack of HARIBO Starmix, instantly inspiring a moment of childlike happiness. When the second fisherman takes a HARIBO Happy-Cola, he contemplates its fish-catching potential. “It’s shiny,” he says, “a-a-and … fishes like shiny”. But he is less keen when his friend points out that a pair of green HARIBO Goldbears looks like the Loch Ness monster, insisting that Nessie isn’t real. When his friend teasingly asks: “Are you scared of it?”, his anxious tone contradicts his response: “Noooooo!” ‘Fishing’ was created and produced in-house by Quiet Storm, with Creative Director Seb Jamous directing the film as well as writing it and Trevor Robinson. HARIBO’s last UK ‘Kids’ Voices’ ad, ‘Police’, broke in 2020.
Media Type Television
Length
Executive Creative Director
Creative Director
Planner
Art Director
Account Director
Agency Producer
Director
Producer
Editor
Post Production
Sound Designer
Sound Design Company
Director of Photography (DOP)
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