TitleAlexa's Body
Agency
Campaign Alexa's Body
Advertiser Amazon.com, Inc.
Brand Amazon Alexa
Date of First Broadcast/Publication
Business Sector Consumer Electronics & Audio-Visual
Story We showed just how beautiful the new Alexa is by giving her the body of the worlds sexiest man alive, Michael B Jordan. The heart throb takes the form of Alexa and is seen performing many of her top requests, but in a very different, incredibly charming and attractive way. The spot launched on Super Bowl night to entertain the largest audience in the US helping humanize Alexa to create brand love.
Media Type Television
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