The Disruption® Company

Named by Fast Company as one of the world's most innovative companies for 2020 and 2019, and Adweek's 2018 Global Agency of the Year, we have been recognized with top honors from every major creative award show, including Cannes Lions, Clios, D&AD, Effies, Webbys and the Emmy awards. 





Philosophy & Competitive Advantages

Calling yourself The Disruption® Company not only is a bold statement, it’s a lot to live up to. But that’s where we’ve staked our claim. We believe that there are far too many conventions in this world and not enough innovative, category-of-one ideas capturing the world’s attention. It’s our mission to create disruptive ideas that give our clients a larger share of the future.

Network Description

TBWA is The Disruption® Company: the cultural engine for 21st-century business. Named one of the World's Most Innovative Companies by Fast Company and Adweek's 2018 Global Agency of the Year, we create disruptive ideas that locate and involve brands in culture, giving them a larger share of the future.

Our collective has 11,300 creative minds across 275 offices in 95 countries, and also includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, The Integer Group®, TBWA\Media Arts Lab, TBWA\WorldHealth and TRO. 


Troy Ruhanen

Troy Ruhanen

President and CEO
Agathe Guerrier

Agathe Guerrier

Global Chief Strategy Officer
Philip  Brett

Philip Brett

Global Chief Operating Officer
Amie Miller

Amie Miller

Global Chief Talent Officer
Jon Castle

Jon Castle

President, Global Clients and President at Nissan United
Ulrich  Proeschel

Ulrich Proeschel

VP, Business Development
Luke Eid

Luke Eid

Chief Innovation Officer
Anaka  Kobzev

Anaka Kobzev

Global Head of Communications
Deepthi Prakash

Deepthi Prakash

Global Director of Product and Marketing

TBWA\Worldwide Contact Information

Contact Information:

488 Madison Avenue
New York New York 10022
United States
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Phone:  (+1) 212-804-1000