Red Cross - "What would you choose: Live or Die"

Sra. Rushmore

Sra. Rushmore Madrid, Spain

Awards

11704

This ad is part of the ACT Responsible Collection

Brand: Red Cross
Country: Spain

Advertiser: International Commitee of Red Cross

Title	What would you choose: Live or Die
Agency	Sra. Rushmore
Campaign	Choose
Advertiser	International Commitee of Red Cross
Brand	Red Cross
Date of First Broadcast/Publication	2019 / 2
Business Sector	Charities, Foundations, Volunteers
Story	In this spot, two friends discuss their futures in the hypothetical case of a nuclear explosion in that moment and the consequences their choices would have on their lives.
Philosophy	The objective of “Choose” is to raise awareness about an issue of extreme importance: nuclear weapons and the necessity of all countries coming together to ban them. In 2017, 122 governments (accounting for 63% of the international community) voted in favour of the Treaty on the Non-Proliferation of Nuclear Weapons (TNPT), seeking to end once and for all a threat that, since the Cold War, has become increasingly present. Currently nine countries in the world posses nuclear weapons that include weapons with a destructive capacity one thousand times greater than that unleashed in Hiroshima 70 years ago. That’s why the International Committee of the Red Cross wants to encourage all governments to adhere to the TNPT, while at the same time raise awareness amongst the public regarding the importance of the issue. The campaign is particularly keen on reaching the youngest segment of the population, many of whom are completely unaware of these types of weapons and their destructive consequences.
Media Type	Television
Length	112 seconds
Director	Nacho Gayán
Production Company	Agosto
Advertising Manager	Enrique Mestre
Executive Creative Director	Miguel García Vizcaíno
Executive Creative Director	Marta Rico
Creative Team	David Titos
Creative Team	Jesús Beltrán
Agency Producer	Santiago Romero
Agency Producer	Isabel Gálvez
Account Director	Clemente Manzano
Account Director	Laura Fuentes
Executive Producer	Toni Moreno
Production Company Producer	Miguel Angel Fernandez-Belando
Production Manager	Meri Ingelmo
Director of Photography (DOP)	Christos Voudouris
Assistant Director	Laura Garcia
Assistant Director	Marc Lobón
Assistant Director	Carlos Villafaina
Casting	Kharmel Cochrane
Editor	Marc Soria
Wardrobe / Stylist	Jo Ryan
Make-Up Artist	Sally Uribe
Post Production	Marc Farreras
Special Effects / VFX	Juan-Carlos Dávila
Sound	Albert Gay
Colorist	Pana Argueta
Colorist	Nhb Studios
Special Effects / VFX	Rafael Solorzano
Music Composer	IVAN LLOPIS
Music Composer	BANJO SOUNDSCAPES