| Title | Wait on the Square |
| Agency | Wieden + Kennedy |
| Campaign | NBA Draft - EA Sports |
| Advertiser | Electronic Arts Inc. |
| Brand | EA Sports |
| Posted | June 2007 |
| Product | NBA Live '08 |
| Business Sector | Video Games/Consoles |
| Tagline | How Does It Feel? |
| Story | After watching young protégé Kevin Durant misfire on a drive to the basket, Gilbert Arenas instructs him on the proper sequence of joystick moves to finish the hoop most notably, to wait on pressing the square button. An exasperated Arenas watches Durant (starring in his first TV commercial since turning pro) shoot another brick before wondering if he should continue to bear witness to the awful display of shooting. |
| Problem | To build anticipation of the launch of NBA Live 08 leading up to and during the 2007 NBA Draft. |
| Media Type | Television |
| Length | |
| Editing Company | Joint Editorial House |
| Creative Director | Jose Cabaco |
| Creative Director | Tim Wolf |
| Copywriter | Marc D'Avignon |
| Art Director | Jayanta Jenkins |
| Account Director | Steve Barry |
| Account Director | Victoria Krueger |
| Producer | Niki Polyocan |
| Assistant Producer | Fran O'Connor |
| Executive Producer | Jelly Helm |
| Executive Producer | Steve Luker |
| Executive Agency Producer | Ben Grylewicz |
| Production Company | MJZ |
| Sound Design Company | Amber Music |
| Music Company / Composer | Amber Music |
More Work
SEE ALLN/A
- BRAND:
- Lance Armstrong Foundation
- AGENCY:
- Wieden + Kennedy
N/A
- BRAND:
- Lance Armstrong Foundation
- AGENCY:
- Wieden + Kennedy
A Dream Deferred
- BRAND:
- Nike
- AGENCY:
- Wieden + Kennedy
Secret
- BRAND:
- EA Sports
- AGENCY:
- Wieden + Kennedy
Montage
- BRAND:
- EA Sports
- AGENCY:
- Wieden + Kennedy
Maurice
- BRAND:
- EA Sports
- AGENCY:
- Wieden + Kennedy
Leon
- BRAND:
- EA Sports
- AGENCY:
- Wieden + Kennedy
IQ
- BRAND:
- EA Sports
- AGENCY:
- Wieden + Kennedy
Gatekeeper
- BRAND:
- Nike
- AGENCY:
- Wieden + Kennedy