| Title | Inspiration Boxes |
| Agency | Leo Burnett Toronto |
| Campaign | Inspiration Boxes |
| Advertiser | IKEA |
| Brand | Ikea |
| Posted | November 2014 |
| Business Sector | Home Furniture |
| Story | Every July 1st 225,000 people in Quebec, Canada move. It’s called Moving Day. Two years ago, IKEA started to help by giving out moving boxes. This year, IKEA gave away moving boxes that were also inspiration. The boxes were printed and sized to resemble IKEA storage units. On Moving Day people could use the boxes to move, then they could see how the IKEA products looked in their new homes. Inspiration to buy the real thing! |
| Media Type | Case Study |
| Chief Creative Officer | Judy John |
| Creative Director | Judy John |
| Creative Director | Lisa Greenberg |
| Group Creative Director | Morgan Kurchak |
| Group Creative Director | Anthony Chelvanathan |
| Group Creative Director | Steve Persico |
| Copywriter | Steve Persico |
| Art Director | Anthony Chelvanathan |
| Agency Producer | Anne Peck |
| Account Supervisor | Allison Tang |
| Account Supervisor | Danielle Iozzo |
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