This is a sweet friendship story of Penguin and Whale. When Penguin is losing his habitat amid melting icebergs, Whale decides to help him find a bigger, better home. He travels afar to look for icebergs, trying his best to move them around for Penguin, only to see them all melt halfway. But Whale is not a quitter. He aims for an even larger iceberg. His fellow whales come to help, too, and seagulls use wings to block the sun. Despite joint efforts, they still fail to save the last iceberg from melting. Just when they lose all the hope, a humongous “iceberg” comes into sight. Happily, they all head for that direction…
Philosophy
This year marks the beginning of the Decade of Action for the delivery of the SDGs. As today’s youth represent a generation of global leaders in 2030, the UN joined hands with Tencent and co-hosted the Chinese Youth Dialogue campaign to highlight the 17 SDGs. Issues such as global warming and marine pollution now become impending challenges on our global agenda.
Result
The campaign enjoyed 41.5 million click-throughs thanks to this cute animated story of hope and friendship, and its lovely catchy BGM, Never Stop. The film went viral with an additional 10 million exposures, and saw some 3 million youth participants join Youth Dialogue.